As many businesses continue to see good results with content marketing, content creation has become more popular than before. Content marketing can help boost your business performance and sales. Despite the benefits content marketing provides, there are still billions of content that are hidden on the Internet.
There are many articles and publications that are not found on the search engine result pages. The good news is that you can create effective content promotion strategies to boost your content exposure. Content promotion strategies will help you to publish, share and distribute your content to attract, inform and engage potential customers.
With these proven content promotion strategies, you can get extra exposure for your content and increase your website traffic.
1) Use Content Distribution Platforms
This is a powerful content marketing strategy you can integrate to get more visibility for your products and services. It’s not enough to just create interesting content, you need to find a way to get your content in front of the right customers.
Content distribution platforms allow you to widely distribute your articles and attract massive traffic to your business.
There are several content distribution networks you can incorporate to promote your latest content. Some of the content distribution platforms that can help distribute your content on other high ranking websites include forums and online communities.
2) Influencer Marketing
This content promotion strategy allows you to pay social influencers to promote your content. An influencer is a potent driver for brand awareness in this digital age.
If you look at the timelines of various social media influencers, you’ll see that they have followers who trust and listen to them. You can buy the trust of prospects you don’t have by employing the services of influencers in your industry.
Your content will receive impressive traffic when influencers retweet your post, mention your brand or like your content on their websites. Many prominent companies and advertisers pay influencers for a mention of their new products.
Many consumers trust advice from social media influencers and can make a purchase based on their recommendations.
3) Paid Content Distribution
This is an extremely valuable channel you can incorporate to promote your content. The popular paid channels that can improve your performance include pay-per-click (CPC) and paid social advertisements.
The interesting part about promoting your content on these channels is that they can help you to easily attract customers. Paid channels can help you to reach highly qualified leads quickly.
Paid content distribution is one of the top content promotion strategies you can use to build brand loyalty and increase awareness.
4) Engaged Your Existing Customers with Email Marketing
Despite the power of paid content distribution channels, email marketing is still one of the best content promotion strategies to reach your marketing goals. Once you have a list of subscribers, you can easily share your latest content with them via email.
You can use email marketing to generate direct traffic to your content and increase more sales. With email marketing, you can build a lasting relationship with your existing customers and motivate them to buy from you.
5) Promote Through Your Social Media Channels
Social media is one of the Internet’s most effective platforms to get exposure for your content. Social media networks will help you to reach many online users that you cannot find on organic result pages.
You can open multiple social media accounts, but it’s advisable you find the ones that are best suited for your business. Consistently publishing quality content on social media can help you to generate many leads.
These days, there are many social media management tools you can incorporate to enhance your social media marketing campaigns.
6) Reach Out Directly To Bloggers
Bloggers can help you to attract more readers to your content. It has been shown that online users made purchase decisions based on blog recommendations. The fact that bloggers have targeted audiences makes them a valuable asset in content promotion.
If you want this strategy to work for you then ensure you first build a good relationship with bloggers before you can involve them in sharing your content. When you directly engage and contribute to blogger’s conversations, they will take notice of you and it will be easy to reach out to them.
This method works best if your content directly relates to a blogger’s topics.
7) Guest Blogging
This is one of the top content promotion strategies you can implement to increase your readership. Guest blogging allows you to add value to someone’s blog and connect with their audience better.
The links you include on the website where you will publish your guest post can boost your backlinks and search engine rankings. Guest posting can help you to attract the right customers to your business.
8) Promote Your Content on Quora
Quora is an advanced question and answer platform that allows online users to ask questions and get answers. Online users are using Quora to get solutions to some of the difficult problems they are facing.
Many industry experts are also using it to showcase their expertise. There are several questions on Quora that still need detailed answers. You can find questions that are related to your content on Quora and then provide the most relevant answers.
If you want to use Quora to build authority then ensure you write an impressive profile, add your website link, engage with topic followers and provide focused answers.
9) Content Distribution Tools
It’s not all about the number of content you have created, but rather how effective you can reach more readers. Fortunately, there are great web tools you can integrate to distribute and promote your content.
Content distribution tools will help you to boost your reach and generate more leads.
10) Promote Your Content on LinkedIn
If you’re a B2B marketer then consider incorporating LinkedIn in your content promotion strategies. LinkedIn is a strong network that can help boost engagement and attract leads.
The network allows you to create a business profile and include all the necessary information that can improve your authority. You can discover LinkedIn groups that are related to your industry, join in the discussion and promote your content.