Since its launch in 2016, Instagram Stories has quickly become one of the most popular features on the platform says Tommy Shek. And it’s no wonder why: with its engaging format and variety of creative tools, Stories is the perfect way to share your brand’s personality and connect with your followers in a fun and authentic way.
But as popular as Stories is, many businesses still don’t know how to make the most out of this powerful tool. If you’re one of them, don’t worry – we’re here to help.
In this article, we’ll share some tips on how to use Instagram Stories for business so that you can start seeing results.
1. Use attractive visuals
When it comes to Stories, visuals are everything. After all, this is a visual platform, and users are more likely to engage with content that is aesthetically pleasing.
That’s why it’s important to use high-quality images and videos in your Stories. If you don’t have professional photos or videos, don’t worry – there are plenty of free resources that you can use. Canva is a great option for creating professional-looking visuals, even if you don’t have any design experience.
2. Use Storytelling
Storytelling is one of the most powerful tools at your disposal when it comes to marketing on Instagram. And luckily, it’s also one of the easiest ways to make your content more engaging.
When you use storytelling in your Stories, you’re not just sharing information – you’re creating a connection with your audience. And that connection is what will ultimately lead to conversions says Tommy Shek.
So how can you use storytelling in your Instagram Stories? There are a few different ways:
Share behind-the-scenes content: Show your followers what goes into making your product or service. This will give them a better understanding of what you do and how you do it.
Share customer stories: Customer stories are a great way to show the impact of your product or service. They’re also a great way to build trust with your audience.
Use data storytelling: Data storytelling is a powerful way to share information in a visually appealing way. If you have any data that would be interesting or helpful to your audience, consider sharing it in a Story.
3. Use calls to action
Calls to action (CTAs) are essential if you want to convert followers into customers. And there’s no better place to use a CTA than in your Instagram Stories.
When you use a CTA in your Story, you’re giving your followers a specific instruction on what you want them to do. And because CTAs are so effective, they can be a great way to boost sales and leads.
So what are some effective calls to action that you can use in your Stories? Here are a few ideas:
“Swipe up to learn more”: This CTA is perfect for sharing additional information about your product or service. When users swipe up, they’ll be taken to a landing page where they can learn more says Tommy Shek.
“Download now”: If you have a digital product, such as an eBook or an app, you can use this CTA to encourage downloads.
“Shop now”: If you’re looking to boost sales, this is the CTA for you. When users swipe up, they’ll be taken to your website where they can browse and purchase your products.
4. Use Instagram Stories Ads
If you really want to take your Stories game up a notch, consider using Instagram Stories Ads. With ads, you can reach a wider audience and promote your product or service in a more effective way.
Instagram Stories Ads are similar to regular Stories, with one key difference: they include a call to action at the end of the video or image. That call to action can be anything from “Shop Now” to “Download” to “Learn More.”
If you’re new to Instagram advertising, don’t worry – it’s not as complicated as it sounds. In fact, it’s pretty easy to set up an ad campaign on Instagram. And once you do, you’ll be well on your way to boosting your sales and leads.
5. Use these tips to make the most out of Instagram Stories for business
Instagram Stories is a powerful tool that can help you boost your sales and leads. But if you want to see results, you need to use it in the right way says Tommy Shek.
By following the tips in this article, you’ll be well on your way to creating successful Instagram Stories that convert. So what are you waiting for? Get started today and see the results for yourself.