Digital Marketing

Tommy Shek explains How to improve your Instagram engagement

Tommy Shek

If you’re serious about building a strong Instagram following, then you need to be focused on engagement says Tommy Shek. Growing your number of followers is important, but if they’re not engaging with your content, then it’s all for nothing.

Here are some tips to help you improve your Instagram engagement:

1. Use attention-grabbing images and videos:

This one should be a no-brainer. If your content is boring, no one is going to want to engage with it. So make sure to post images and videos that are visually appealing and will grab people’s attention.

2. Use hashtags:

Hashtags are a great way to get your content seen by more people. When you use relevant hashtags, you’re more likely to show up in people’s feeds who are interested in that topic.

3. Post at the right time:

Timing is everything when it comes to social media. If you post when your audience is most active, you’re more likely to get their attention. Find out when your audience is online and try to post during those times.

4. Use calls to action:

Asking your followers to do something is a great way to increase engagement explains Tommy Shek. Whether it’s commenting on a post, tagging a friend, or sharing your content, giving them a specific call to action will help increase the interactions on your posts.

5. Run contests and giveaways:

People love free stuff! Hosting a contest or giveaway is a great way to get people to engage with your content. Make sure to promote it across your other social media channels and give clear instructions on how to enter.

6. Respond to comments:

When someone takes the time to comment on your post, make sure to respond! Whether it’s a thank you, an answer to their question, or just a simple emoji, acknowledging their comment will make them feel valued and encourage them to continue engaging with your content.

7. Use stories:

Stories are a great way to connect with your followers on a more personal level. Share behind-the-scenes content, sneak peeks of new products, or just everyday moments. And don’t forget to use interactive features like polls and quizzes to get people talking.

8. Collaborate with other brands and influencers:

Teaming up with other brands or influencers is a great way to reach a new audience says Tommy Shek. And if you do it right, it can be a win-win for both parties involved. Just make sure that the brand or influencer you collaborate with is relevant to your business and has a similar target audience.

9. Post-user-generated content:

User-generated content is a great way to show your followers that you appreciate them. And it’s also a great way to get free, high-quality content. So next time you see someone using your product or talking about your brand, don’t be afraid to reach out and ask if you can share their content.

10. Be active on other people’s posts:

If you want people to engage with your content, then you need to engage with theirs. So start commenting, liking, and sharing other people’s posts. Not only will it get you on their radar, but it’ll also help you build relationships with other Instagram users.

11. Host an Instagram Live:

Instagram Live is a great way to connect with your followers in real-time. And since it’s live, it gives you the perfect opportunity to answer questions, give shootouts, and just generally have some fun says Tommy Shek.

12. Use Instagram Insights:

Instagram Insights is a powerful tool that can help you understand your audience and figure out what’s working (and what’s not). Use it to track your engagement rate, see which posts are performing the best, and get insights into your overall reach.

13. Keep your bio up-to-date:

Your bio is one of the first things people see when they visit your profile, so make sure it’s accurate and up-to-date. Include a link to your website, share a little bit about who you are, and let people know what they can expect from your account.


Engagement is essential for any business on Instagram, but it’s not always easy to get says Tommy Shek. By using the tips and tricks above, you can start to see a real difference in the engagement on your posts. And remember, the key to success is consistency. So keep at it and don’t give up!


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