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Tommy Shek: 15 PPC Tips for Small Business Owners

Tommy Shek

PPC can be a great way for small business owners to get their products and services in front of potential customers says Tommy Shek. However, it can also be a very expensive proposition if you don’t know what you’re doing.

Here are 15 tips to help you get the most out of your PPC campaigns:

1. Set a budget and stick to it:

One of the biggest mistakes small business owners make with PPC is not setting a budget and then overspending. Determine how much you’re willing to spend on your campaign each month and then stick to it.

2. Do your keyword research:

Another mistake small business owners make is not doing their keyword research. You need to find the right keywords that potential customers are searching for and then bid on those keywords.

3. Target your ads:

Make sure your ads are targeted to the right audience. If you’re selling products or services to businesses, target your ads to businesses. If you’re selling products or services to consumers, target your ads to consumers.

4. Use negative keywords:

Negative keywords help you avoid wasting money on clicks from people who are not interested in what you’re selling. For example, if you sell shoes, you might want to add “free” as a negative keyword so that your ad doesn’t show up when someone searches for “free shoes.”

5. Test, test, test:

Always test different versions of your ad to see which one performs the best. Try different headlines, different descriptions, and different call to action buttons.

6. Use ad extensions:

Ad extensions can help your ad stand out from the crowd and give potential customers more information about your products or services explains Tommy Shek.

7. Monitor your results:

Monitor your PPC campaigns closely to see how they’re performing. Track your click-through rate (CTR), conversion rate, and cost per conversion.

8. Make changes:

If you’re not happy with the results you’re getting, make changes to your campaign. Try different keywords, different ads, or a different budget.

9. Be patient:

PPC campaigns can take time to optimize and produce results. Don’t give up too soon.

10. Stay up to date:

The world of PPC is constantly changing. Stay up to date on the latest changes so that you can adjust your campaigns accordingly.

11. Use tools:

There are a number of tools available to help you with your PPC campaigns, including Google AdWords, Bing Ads, and Word stream.

12. Hire an expert:

If you’re not sure how to get started with PPC or you don’t have the time to manage your campaigns, consider hiring an expert says Tommy Shek.

13. Track your goals:

Be sure to track your goals so that you can measure the success of your PPC campaigns.

14. Set a schedule:

To be successful with PPC, you need to be consistent. Set a schedule for yourself and stick to it.

15. Review your campaign regularly:

Finally, review your campaign on a regular basis to ensure that it is still performing well and that you are happy with the results.


1. What is PPC?

PPC stands for pay-per-click, a model of internet marketing in which advertisers display ads on their websites and only pay when a user clicks on the ad.

2. What are the benefits of PPC?

PPC can be an effective way to reach potential customers and generate leads. It can also be a relatively low-cost way to market your business.

3. What are the disadvantages of PPC?

PPC can be a very expensive proposition if you don’t know what you’re doing. It’s also important to note that PPC is not a guarantee of success – even if you do everything right, you may not see the results you’re hoping for says Tommy Shek.

4. What are some tips for successful PPC campaigns?

Some tips for successful PPC campaigns include doing your keyword research, targeting your ads, using negative keywords, testing different versions of your ad, and using ad extensions.


PPC can be a great way to market your business, but it’s important to understand how it works and what you’re doing before you get started. Be sure to do your research, set a budget, and track your goals. And if you’re not sure what you’re doing, consider hiring an expert.


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