When it comes to learning how to sell art on Amazon, there are a number of factors that you must keep in mind to maximize your sales and make sure you are reaching the target audience. It is also important to note that Amazon has different channels through which you can sell art, such as Amazon Handmade, Amazon FBA, and Amazon Fine Art.
Whichever type of platform you might be using, there are a few general tips and tricks that you must keep in mind to sell art on Amazon successfully. Let’s discuss these tips in detail.
Use High-Quality Images
Using high-quality images is important when selling art on Amazon. Here are some tips for taking and selecting high-quality images:
- Take multiple photos: Take several photos of the piece from different angles and in different lighting conditions. This will give potential buyers a better sense of what the piece looks like and allow them to see details that may not be visible in a single image.
- Use a tripod: A tripod will help keep your camera steady and prevent blurry images. This is especially important if you are taking close-up shots or shooting in low light.
- Use natural light: Try to take photos of your art in natural light, as this will help show the true colors of the piece. Avoid using flash, as it can wash out the colors and create harsh shadows.
- Edit the images: Use photo editing software to touch up the images if needed. This can include adjusting the color balance, cropping the image, and removing any blemishes or distractions.
- Select the best images: Choose the images that best represent the piece and highlight its features. Avoid using low-quality or blurry images, as these can give potential buyers a negative impression.
Write Optimized Description
Including detailed descriptions of your art can be an important factor in helping potential customers make a decision to purchase. Here are some tips for writing detailed descriptions:
- Start with the basics: Include the title of the piece, the medium (e.g., oil painting, watercolor, etc.), and the size (dimensions in inches or centimeters).
- Describe the subject matter: What is the art depicting? Is it a portrait, a landscape, an abstract concept, etc.?
- Mention any unique features or techniques: If your art has any unique features or techniques, be sure to mention them in the description. This could include the use of special materials or techniques, such as gold leaf or impasto.
- Share any relevant background information: If your art has a story or is inspired by a specific event or place, include this information in the description. This can help potential buyers understand the meaning or significance of the piece.
- Proofread and edit: Make sure to proofread and edit your description for spelling and grammar errors. A well-written description can help create a professional impression and increase the chances of a sale.
- SEO-Friendliness: Make the descriptions SEO-friendly to make sure potential customers can easily reach you when they are searching for different art items on Google.
Set a Suitable Price
Pricing your art competitively is important for increasing the chances of a sale on Amazon. Here are some tips for pricing your art competitively:
- Research similar art: Look for other pieces of art that are similar in style, medium, size, and subject matter to your own. See what these artists are charging for their pieces and use this information to help determine a competitive price for your own art.
- Consider the cost of materials and time: Consider the cost of materials and the time it took to create the piece when determining a price. Make sure to account for these costs so that you are not undervaluing your art.
- Don’t be afraid to negotiate: If a potential buyer contacts you to negotiate the price of a piece, consider their offer. If it is reasonable, it may be worth accepting in order to make a sale.
- Be consistent with your pricing: If you have multiple pieces for sale, try to maintain consistent pricing across the board. This can help establish trust with potential buyers and make it easier for them to determine if your art is a good value.
- Keep an eye on the market: Keep an eye on the art market and be willing to adjust your prices if necessary. If you notice that similar pieces are selling for significantly more or less than your own, it may be worth adjusting your prices to remain competitive.
The bottom line is that knowing how to sell art on Amazon can be highly useful if you are an artist who wants to make money by selling art. Amazon has the massive advantage of global brand recognition, due to which you can expect to reach millions of people by following the tips discussed above.