If you’re running an online store, it’s important to make sure your product pages are optimized for search engines. After all, you want as many people as possible to see your products and click through to your site. With this in mind, we have some tips to increase traffic to your store and boost sales!
Use User-Generate Content
One great way to improve your product pages is to use user-generated content (UGC); this could be in the form of customer reviews, testimonials, or even photos and videos. UGC is valuable because it helps to build trust with potential customers; they can see that other people have had positive experiences with your products. What’s more, you can also show off your products in use, which can increase conversion rates.
To encourage UGC, you can offer incentives such as discounts or free products in exchange for reviews or testimonials. You can also make it easy for customers to leave reviews by adding a widget to your product pages.
Mark Up All Images
Next, you want to make sure that all of the images on your product pages are properly marked up. What does this mean? For beginners to SEO, it means adding ALT text to each image. If you haven’t seen this before, ALT text is the text that appears when you hover over an image. This text is used by search engines to help them understand what an image is about. Without it, your images will not be properly indexed, and you could be missing out on valuable traffic.
To mark up your images, simply add an ALT tag to each image. The ALT tag should be a brief, keyword-rich description of the image. For example, if you have an image of a woman in a red dress, your ALT tag might be something like “woman in a red dress.”
In addition to adding ALT tags, you should also make sure that your images are compressed. Large image files can slow down your site, which can hurt your SEO. Use an image compression tool like TinyPNG to compress your images without losing quality.
Use Keywords Everywhere
Ok, perhaps not everywhere. Yet, you should use keywords throughout your product page content to let both search engines and shoppers know what your page is about. For example, this includes your title, product descriptions, meta description H1 tag, and even the Alt tags on your images.
Just be sure to avoid keyword stuffing, which is the act of adding too many keywords to your content in an attempt to game the system. Not only will this irritate shoppers, but it will also get you penalized by Google. A good rule of thumb is to use a keyword (or variations of it) no more than 5% of the time. If you’re struggling, enlist the help of SEO services in Fayetteville.
Use a Clean URL Structure
Finally, you’ll want to make sure your URL structure is clean and easy to understand. This means using keyword-rich URLs that are short, descriptive, and easy to read. For example, a good URL structure for a product page might look something like this:
www.example.com/category/subcategory/product-name
On the other hand, a bad URL structure might look something like this:
www.example.com/?product=123
Not only is the second URL much less descriptive, but it’s also harder for Google to understand. As a result, it’s less likely to rank as highly in the search results.
Why not get started today by implementing some of these tips on your own product pages? With a little effort, you could see a big improvement in your search engine rankings!
