E-commerce is evolving rapidly, and social commerce is leading the charge. Among all platforms, TikTok Shop is making the biggest splash. On Black Friday in 2024 alone, TikTok Shop generated over $100 million in sales. That’s proof it’s not just a scrolling app—it’s a reputable place to shop.
Unlike most other traditional marketplaces like Amazon, Shopify, or Etsy, TikTok combines entertainment with shopping. Its algorithm turns viral videos into instant direct sales. To shop online, TikTok Shop offers a thrilling opportunity with high engagement, organic reach, and a seamless shopping experience.
Why TikTok Has the Edge Over Amazon, Shopify, and Etsy
All e-commerce platforms are not created equally. TikTok Shop enjoys a number of strengths that position it as the better choice for the majority of sellers:
1. Shopping Meets Entertainment
Amazon is a search-based shopping service—you search for a product and get a thousand different products back.
TikTok Shop is discovery-based—you catch sight of a product in an entertaining video and buy it instantly.
Shopify and Etsy compel you to drive your own traffic, while TikTok Shop already has billions of interested customers.
2. Viral Free Advertising
TikTok’s algorithm can launch a product to the stratosphere overnight.
#TikTokMadeMeBuyIt gets billions of views weekly, turning small businesses into overnight sensations.
With Amazon, you need enormous ad budgets to get noticed, but TikTok’s organic feed allows for simpler and cheaper marketing.
3. Addictive, Quick, and Convenient Shopping
TikTok Shop has in-app purchasing—you see a product, tap the link, and check out in two seconds.
Amazon and Etsy ask you to do a few too many things and you abandon the cart.
TikTok’s AI recommends products that are related to what you are doing, so shopping becomes intimate.
4. Embedded Trust Through Influencers
40% of Gen Z are searching for stuff on TikTok instead of Google.
Fans value their favourite creators more than traditional advertising.
Amazon and Shopify both have influencer schemes, but TikTok’s is more authentic and engaging.
5. Low Seller Barrier
Amazon charges high fulfilment fees, and Etsy charges listing fees that can stack up.
TikTok Shop has a lower commission rate (around 2-5%), which is better for small businesses.
You don’t need to break the bank on ads—you just create good content and let the algorithm handle the rest.
How Multiple TikTok Shops Can Boost Your Sales
Having multiple stores on TikTok Shop is a great way to grow your business. Why it works:
1. Expanded Market Coverage
Different stores can be promoted for different niches or markets.
You can test different branding and pricing strategies.
More visibility = more chances of going viral.
2. Additional Revenue Streams
A product would not work well under one store but might prosper under another.
Diversification protects your business from unexpected fluctuations in sales.
Multiple accounts equal multiple income sources.
The Dangers of Having Multiple Stores
Having more than one TikTok Shop may be profitable, but it’s not without dangers:
TikTok’s strict policies may flag more than one store as suspicious.
Using the same device or IP address for more than one account can lead to restrictions.
If one of your TikTok Shops gets suspended, the others may suffer too.
How ZiBird Keeps Your Accounts Safe
ZiBird is the best solution to run multiple TikTok Shop accounts safely. This is how it helps you:
- Multi-Account Management: You can run lots of stores using one device without being detected by TikTok. Each account is kept distinct, so TikTok will not identify them as related.
- Unique Browser Fingerprints: TikTok detects your device and browser setup. ZiBird assigns a unique fingerprint to each account so they appear completely different.
- Secure Global Networks: While VPNs could cause security notifications, ZiBird gives you high-end, exclusive networks that shield your accounts and keep them out of sight.
- Cross-Platform Support: ZiBird is not just for TikTok Shop—it controls multiple Amazon, eBay, and other online shop accounts with no issues.
- Efficiency & Growth: With ZiBird, you can scale without worrying about switching devices or risking account suspensions. That means smoother business operations and faster business growth.
If you’re serious about making the most of TikTok Shop, ZiBird is your best bet for running multiple accounts securely and efficiently.
Final Thoughts
TikTok Shop is reshaping the e-commerce world. It blends entertainment with shopping, offers incredible organic reach, and provides an easy way for small businesses to grow. Compared to Amazon, Shopify, and Etsy, it offers lower costs, better marketing opportunities, and a more engaging shopping experience. And to make the most of that exposure, many sellers choose to boost TikTok video visibility, ensuring their content doesn’t go unnoticed in an ever-growing market.
Having multiple TikTok shops is a great way to maximize sales, but be careful and be safe. ZiBird ensures you can grow your business without risking getting flagged or banned.
If you are prepared to take advantage of the explosive rise of TikTok, the time to start is now. Put your shop live, create quality content, and your sales will skyrocket!
