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TikTok Ads: The Marketing Game-Changer for Cleaning Companies in 2024

TikTok Ads: The Marketing Game-Changer for Cleaning Companies in 2024

Businesses are always looking for novel ways to get their message in front of the right people within the fast-moving digital space. TikTok presents an ideal platform for cleaning businesses to showcase their services, engage with their customers, and create brand awareness. TikTok gives cleaning businesses access to a large and diversified user base, with over 80 million monthly active users in the U.S. alone.

Why TikTok Ads Should Be on Your Radar

While the app is most popular with the younger generation, the growth on all age groups has been absolutely incredible. In fact, 31.3% of U.S. TikTok users are 40 and over. This means reaching the audience of younger adult first-time homeowners to established homeowners looking for professional cleaning services.

High user engagement; buying intent is high

This is because TikTok users are highly engaging and take action; 47% of the users that have bought something after viewing it on TikTok. Engaging, informative advertisements will catch their attention and attract the target customer to perform the desired action—be it a visit to the website, a request for a quote, or better yet, booking a cleaning service.

Soft Touch of Marketing

One thing unique to TikTok is the ability to merge advertising with entertainment. Branded content works best on the app because people are more open to that kind of content as long as it’s within the fun, imaginative ambiance the app has. This essentially helps cleaning companies do effective advertising without being an interruption to ad user experiences by creating clever, humorous, or even inspirational ads.

Organic Reach and Virality

The TikTok algorithm pushes out content that appeals to users, without bias towards the creator’s follower count. In other words, a great TikTok ad or challenge that a user likes can easily go viral and get a larger audience size organically. In this manner, cleaning companies can leverage trending hashtags, sounds, and challenges to up their visibility and draw in new followers and customers.

TikTok Ad Formats You Should Use for Maximum Impact

TikTok offers a wide variety of ad formats, which can serve all sorts of marketing needs and budgets. Consider the following for your cleaning company.

In-Feed Videos

They are short, up to 15-second videos that pop up in the “For You” feed of users. This will allow the cleaning company to be able to showcase either their services, testimonials from customers, or cleaning tips. Through information and appealing content, businesses can easily raise interest among users and encourage further analysis.

Brand Takeovers

Brand Takeovers are fullscreen ads that occur automatically when somebody opens TikTok. They last up to five seconds and may be used for making some noisy announcement or promotion. Cleaning companies can use the Brand Takeovers to break in with a great impression, driving customers to their profile or website.


Similarly, the TopView works like Brand Takeovers but can last for 60 seconds and appears at the top of users’ “For You” feeds. They provide great opportunities to show more detailed content. Examples of TopView ads for cleaning companies can be to highlight unique selling points or to share success stories of customers with deep cleaning demonstrations.

Hashtag challenges

Branded Hashtag Challenges are a good way to go in for user engagements and to create User-Generated Content (UGC). Cleaning companies could come up with a special, customized hashtag and encourage their users to take on a challenge by asking them to share videos in which they are in action doing some specific cleaning task or using some product. One can even increase the engagement by giving out prizes and thereby expanding the reach.

Branded Effects

Hence, the “Branded Effects” feature lets cleaning companies design branded stickers, filters, or AR effects that users can use in their own videos. By creating branded elements in alignment with the message and aesthetic of the business, cleaning services are able to have users create content for them.

Creative Ad Ideas to Get You Started on TikTok

To unleash the full potential of TikTok ads, maid services are encouraged to think out of the box and come up with creative content that would be relatable to their target market. Here are some fun video ideas to get you started:

Before and After Changes

Show how much of a difference you could make with cleaning service in action: provide some before-and-after footage of dirty spaces turned to spotless. Users find these transformations incredibly satisfying and are more likely to share and engage with this type of content.

Cleaning Process/ Tutorial Videos

Demonstrate unique ways of cleaning, tools, and hacks that the viewers can use in their own houses. Current examples trending hot include cleaning the filter in washing machines, cleaning dishwashers, and other often-neglected areas. Cleaning companies can bring themselves into the limelight as experts and earn credibility with potential customers by dispensing valuable tips and tricks.

“Clean With Me” Videos

Create cleaning time-lapses with motivational power and set them to popular music tracks. They inspire the audience to clean, but they can also show how your team works efficiently and meticulously. You can also include popular sounds and hashtags to get your videos more visibility.

Product Highlights and DIY Cleaner Recipes

Show and tell your favorite cleaning supplies and how they are used. Share some expert advice on picking the right products for cleaning various surfaces in the presence of diverse challenges. Share DIY cleaner recipes using natural products that your viewers can whip up at home. This way, cleaning companies can be seen as the authorities who can give useful information within the industry.

Employee Profiles and Behind-the-Scenes Posts

Introduce the hardworking members of your team and give viewers a peek into your company culture. The stories of your employees, experience, skills, and great passion for high-quality service may be shared. In this way, the brand can be humanized, even more, using content produced behind the scenes.

How You Measure Success and Refine Your TikTok Ad Strategy

Measure the effectiveness of your TikTok ad campaigns by tracking the Key Performance Indicators (KPIs) to know how your campaigns perform against the objectives. TikTok analytics assist you in keeping a check on a variety of parameters, from views and likes to comments, shares, and click-through rates.

Monitor ad performance on a regular basis to determine what type of content, format, and targeting approach is working best. You will be able to optimize and put more budget into effective campaigns.

Remember, TikTok is a place that rewards creativity, authenticity, and consistency—so do not be afraid to experiment and tweak the strategy based on the reaction and interaction coming in.

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