Moving massive amounts of data from data warehouses to other programs may seem like a monumental task for some companies new to data management or lacking in size. Storing data in data warehouse services such as Amazon Redshift or Snowflake is a highly beneficial move, but this data isn’t meant to stay in the warehouse forever. It’s important for data to be moved and synched with other platforms to get a big-picture view of your business’ data. Moving data from Redshift to Hubspot may seem challenging, but is it truly worth your time and money? We’ll be exploring three key benefits of moving data from Redshift to hubspot below.
What is Redshift?
Amazon Redshift is a popular fully managed, cloud-based data warehouse service that can handle data on an exabytes scale. Multiple companies swear by Redshift such as Soundcloud, Johnson & Johnson, Nokia, Coinbase, and more. Redshift is flexible, cost-effective, and is relatively affordable for both large and small businesses alike. Redshift is known for its optimal speed thanks to its Massive Parallel Processing feature. It also processes large volumes of structured and unstructured data very easily and allows users to implement encryption for further security. Redshift is user-friendly and features an intuitive interface that’s easy for any beginner to get the hang of.
What is Hubspot?
Hubspot is a cloud-based customer relationship management platform designed to help companies grow, align sales, convert leads, and close customers. Hubspot features a centralized database that helps businesses cultivate better customer satisfaction, become more aligned with their marketing goals, and gain deeper insight into their consumer base. This platform helps businesses expedite sales, tailor their advertising to their clients in a robust fashion, and nurture their relationships with clients over time. There’s a single dashboard, which allows your team to track your performance as well as your communication. It’s great for sales conversion and gaining deeper insights into your data.
Data Transformation
Data transformation is the process of converting data from one format to another. You can take data that’s already been synched and edit records in bulk. This extends to companies, contacts, custom objects, customize properties, and more. Bulk editing helps you save both time and resources when it comes to transforming your data. Data type conversions are automatic, and you have the option of unifying data through mapping fields and writing queries. The data architecture in hubspot is easy to navigate and simple to manage for your data transformation needs. Hubspot also streamlines the process of migrating information and data through its platform’s tools and resources.
Data Activation
Many data analysts consider data activation to be one of the most important steps in the modern data stack. This final piece allows businesses to make their data actionable and helps you unlock valuable knowledge hidden within your data warehouse. Synching data from Redshift to hubspot helps make this possible. Data activations help companies learn more about their customers such as links clicked, items in the cart, session length, pages viewed, and more. This helps businesses gain a more realistic view of their customers, more intelligent business decisions, and helps create more personalization when it comes to sales.
Inbound Marketing
Inbound marketing is a business strategy where you create valuable content, better engage your audience, and spread brand awareness. You’re able to potentially capitalize on people already interested in you and your business. Using hubspot allows you to attract, engage, and delight customers at every stage of the marketing funnel. This is achieved through e-mail marketing, chatbots, and other tools meant to help you better connect with your customers. If your customers have a problem or need, hubspot has a plethora of resources that make sure these needs are fulfilled in a quick fashion. Data can also be analyzed through this digital avenue, which sets you up for success in the long run with customer insights and a clearer view of your audience.
Conclusion
Having the ability to efficiently move data from your data warehouse to another platform or tool may seem overwhelming on paper, but is much easier than you think with platforms such as hubspot streamlining the process. A lot of companies store their data in Amazon Redshift, but wish to unlock the insights stored within their data collections. Hubspot helps companies stay in tune with marketing trends, convert sales, and help with more personalized ads for customers. Moving data from Redshift to hubspot is a great way to get the most out of your data. After moving your data from Redshift to hubspot, you can reap several benefits from this including easy data transformation, data activation, and effective inbound marketing features. If you wish to get a 360-degree view of your data, want to get a closer look into data trends, and get the most bang for your buck, consider moving your data from Redshift to hubspot.
