SEO reputation management is being used by businesses of all sizes and in all types of economies to keep their brands safe from bad reviews on the internet. Every business, no matter how much they care about their customers, will have at least one customer who isn’t happy. Today, platforms like review sites, social media, and blogs have made it easier for people to say what they think louder than ever before. Fortunately, there are many ways to make sure that people don’t have bad feelings about your business. Here are some of the most common ways businesses do this:
- Make Positive Content More Often.
There’s no doubt, isn’t it? During bad times, more people talk well of you.
If your business has a lot of bad reviews on Google, you might want to do something about it. Every time someone searches for your brand, they will see the bad reviews and think twice about getting in touch with you. This isn’t true, though. If you get a lot of positive reviews, they will drown out the negative ones, or at least give people a more balanced view of your business, which is good.
To be clear, this doesn’t mean that you should make fake reviews for your business on Google, but you need to make sure you get additional positive Google reviews. A simple push from you will get them to write an honest review. As you pay, you might see a simple “please don’t forget to leave us a review on Google” message at the cashier. You could also get an app notification, send an email, or just print out a message for all the people who come in. You’ll be surprised by how many customers will happily write a good review if they had a good experience.
- Make a pitch to content creators.
Contact well-known websites and blogs to see if they will publish more articles about your company on their platforms. Journalists, bloggers, editors, and other content providers might be contacted to write multiple valuable and instructive posts about your company. Product evaluations, guest blogs, or even media coverage of your organization’s most recent advancements could all be of interest to your target audiences.
https://www.youtube.com/watch?v=QNxZEy3_bLM
The more useful content you produce, the more probable it is that it will appear on the first page of SERPs, pushing undesirable results further down the page.
- Increase the amount of branded content you produce.
It’s not just your consumers who have more ways to express themselves than before. Businesses, entrepreneurs, and business leaders have a variety of choices for communicating their ideas. Medium.com, Huffington Post, Entrepreneur.com, Inc.com, Forbes, and a number of other platforms accept guest posts from them.
There are literally hundreds of digital venues that provide businesses with various levels of exposure. Businesses can choose between platforms that provide specialty exposure in their own industry and mainstream channels that provide larger visibility. On these venues, guest publications might be free or paid.
- Follow the legal path
Let’s be clear about one thing: you can’t make someone who has tried your products or services and has a real bad opinion about them stop up. They are entitled to “freedom of speech” protection.
Competitors, on the other hand, have been known to write negative evaluations about a company to destroy their business. The legal way can often be used to discover and remove such reviews from review sites, albeit it can be time consuming.
Online markets are another area where the law can assist you. Even if they plan to buy the products elsewhere, many customers use marketplaces like Amazon to get honest product reviews. If you don’t want your products to be resold on these sites, you can utilize trademark infringement laws to get the sites to remove the products from their lists. You can also request that any reviews they have amassed be removed.
- Utilize all types of content in SERPs
Google’s search engine results page has become more complex and useful in recent years.
It provides a fast snapshot of the people, businesses, and organizations that search engine users are interested in. Business profiles, social media accounts, location, essential data, FAQs, and a variety of additional details are included. Using all of these content formats to create tailored content offers you near-total control over your first-page search results.
Take a look at the image below for an example. Microsoft has dominated the first page results using Google content forms, leaving little room for anything possibly damaging to their brand.
To produce results, all of these strategies necessitate major resources, time, and consistent efforts. When faced with a public relations problem, however, corporations and individuals cannot always afford to wait for such methods to work. They require more concrete outcomes, and they require them quickly.
ReviewZerZ can help with this. Contact us for more info about the ReviewZerZ marketplace options and online services
