Digital Marketing

Things You Need to Do at the Beginning Of An SEO Campaign

Things You Need to Do at the Beginning Of An SEO Campaign

When starting out with Orange County SEO, you need to focus on and master the basics first before diving into more advanced strategies. This will allow you to figure out what you need to do first and foremost to get a stable foothold and get your name out there. Then, as you become more familiar with the process, there will be plenty of time to develop your SEO strategies to something bigger and grander! You’ll be an SEO expert before you even realize it! But for now, you must start with the first steps to a long and worthwhile journey.

1. Keyword Research

Start by researching keywords related to your business, products, or services. Use helpful keyword research tools such as Google Keyword Planner or Ahrefs to find the right keywords to target.

2. On-Page Optimization

Once you have your keywords, ensure they are included in your website’s meta title, meta description, header tags, and content. Ensure your website’s structure is easy to navigate and your content is well-organized so search engines can quickly figure it out and add it to their database.

3. Site Speed

Optimize your website’s speed by minimizing images, caching plugins, and compressing files. A fast website improves the user experience and helps with search engine rankings. Indeed, site speed is a factor that affects how well you fare in the online world.

4. Mobile Optimization

Ensure your website is mobile-friendly and responsive. With most online searches happening on mobile devices (over 50% of the world’s population), providing a seamless experience across all devices is essential.

5. Content Creation

Create quality content relevant to your audience and incorporates your target keywords. Regularly publish new content to keep your website fresh and up-to-date.

6. Link Building

Build quality backlinks from authoritative websites in your industry. Links from reputable sources signal to search engines that your website is a trusted source of information.

7. Local SEO

If you have a local business, optimize your website for local search engines by including your business name, address, and phone number on your website and local directories.

8. Social Media

Use social media platforms to promote your website, content, and brand. Social media signals are a factor in search engine rankings and can help increase brand awareness.

9. Analytics

Set up and regularly review analytics to track website traffic, user behavior, and search engine rankings. This data can help you identify improvement areas and track your SEO efforts’ success.

10. User Experience

Focus on providing a positive user experience by ensuring your website is easy to navigate, loads quickly, and provides valuable information. A positive user experience leads to increased engagement and improved search engine rankings.


Starting with SEO basics can help improve your website’s search engine ranks and drive more traffic. By focusing on the required SEO things we’ve listed in this article and mastering them one by one, you can create a solid foundation for your SEO strategy.

Do you need more help with your SEO? Drive Traffic Media is an SEO company in Orange County that can help you get started. Call us at (949) 800-6990 or (310) 341-3939 for a free consultation.

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