Our dependency on the internet has given us the ability to be more connected than ever before, and Pew Research agency revealed that more than 85% of American adults aged 18 to 49 go online at least once per day. More than 3 in 10 Americans, around 31% thereof are constantly online whether it be for work, research, leisure, or social interaction.
Our reliance on the internet and how it has connected us as a global society has pushed the boundaries of digital marketing to explore new frontiers on how it can influence buying markets and set new trends. Today, more than ever we are constantly bombarded by online advertisements, pop-up ads, banners, and click-to-buy options. But how do companies and corporations reach our screens and know exactly what to sell us? Digital marketers have spent the last decade perfecting the art of online marketing, bringing businesses closer to customers, and customers closer to purchases.
There are now dozens of digital marketing methods that help businesses create marketing strategies to find the right clients for their services. These methods are somewhat interchangeable, but one without the other wouldn’t necessarily give you the results you want. Here’s a look at the 5 latest digital marketing methods:
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is now the basis on which digital marketers can create and generate more organic or free traffic for websites. The general idea behind SEO is constructing content that will lead internet users to your website first, ranking it higher in search engines. This is done through means of on-page SEO and off-page SEO. Using the Wix website builder shows how new website owners can make better use of on-page and off-page SEO to push their rankings. A few simple examples of SEO include blogs, infographics, and optimized websites that contain backlinks to your specific website.
Content marketing and SEO are interwoven, and even though our lives are mostly online today, ‘content is king.’ Digital marketers are becoming smarter and more creative, and in recent years, influencer marketing has become a major part of content marketing. Other forms such as native advertising, and marketing automation are still powerful ways that can be integrated into marketing strategies that can easily be used as mobile content for apps and websites.
Social media marketing
Nearly every business and or person who makes use of the internet today has a social media profile of some sort. Research has revealed that more than 3 billion people access social media platforms, spending an average of 2 or more on these sites per day. Through these platforms, marketers can make use of paid advertisements, influencer collaborations, and sponsored posts to reach their target audience. Even more, it’s become an easy way for companies to be more transparent and connected with a larger audience of customers.
Pop-up ads on websites and search engines have recently become more common in the digital space. With PPC, marketers strategically place ads on websites, usually at the top or side of the page. Every time the ad is clicked, marketers will pay a fee to the website or search engine host. These ads are a great way for marketers to monitor traffic and generate more substantial leads.
Only recently have we seen mobile marketing taking shape, with the use of social media, email marketing, texts or push notifications. Mobile shoppers are increasing every year with estimates to reach more than 180 million users in the next 5 years. Mobile marketing has also made it more seamless and less complex for marketers to reach customers and keep them in the know about current trends a company or brand is trying to create.
These marketing methods and many others have shaped the digital space in which marketers are working to influence customers. Even more, it’s become an integral part to help businesses gain more organic traffic, generate better leads, and retain larger support or customer bases. These methods or so-called ‘tools’ are now commonplace in nearly every aspect of online marketing and Artificial Intelligence (AI) or machine learning capabilities are helping us mechanize most of our online presence to better study, and understand how we can reach the right audience with the right methods.