Shopping is a common activity where a consumer browses through the collection of goods or services offered by one or more merchants with the specific purpose to buy a suitable range of them. The process of shopping has been in vogue since ages and has now found an international audience through ecommerce innovations. With increased prosperity and urbanization, the number of people shopping for the first time and the increased variety of products have raised the bar on retail shopping. The Internet has provided an easy avenue to do this.
There are several ways to go about comparison shopping in the ecommerce marketplaces like eBay, Amazon, Ebay, Craigslist etc. However, there are several advantages that make this procedure much easier than physically going from store to store. Besides good ecommerce customer service, shopping on the World Wide Web is faster, easier and has a larger scope of products compared to local stores. Online markets provide consumers a vast array of options to choose from and sometimes, comparison shopping engines are used by the buyers to make their task much easier.
Comparison shopping engines are a convenient way to do your shopping. The basic concept behind comparison shopping engines is to allow the buyer to narrow down his/her list of choices by providing a short list of choices to the system. It will then show the buyer various online stores that offer the same or similar products. A shopper can choose to go to the next site or may even choose to discontinue a search if the first few sites are not interesting. If the choice is more limited, the shopper can also refine the search by using the drop-down menus to show only certain categories or prices. This process is repeated until the desired result has been achieved.
As more people opt for online purchase, the competition has increased in the ecommerce marketplaces like eBay. Recently, some online retailers have launched their own online portals where local sellers can register and list their products for sale. Some marketplaces like Ubud have even launched their own dedicated social media networks to increase their exposure to buyers from all parts of the world. This is possible because many users in these sites are from the same locality or the same city. Marketplaces like Ubud and offline markets like Jalan Pekit in Denpasar also allow users to rate and comment on the products listed for sale.
As a result, the ecommerce marketplaces and social media sites have become a good source of information for online retailers and buyers. The Internet savvy population is increasing day by day. In fact, according to a recent survey, almost 80% of the population uses at least one of the major social media channels such as Facebook, Twitter, MySpace, Orkut, Flickr, and others to communicate with friends and family. Many people also regularly check the news and browse blogs, which are mostly generated by the online retailers themselves. In this case, the online retailers need to take advantage of this platform to promote and market their products to a larger audience.
This is made possible by having an account with comparison-shopping engines, which list both the products and the marketplaces where people can purchase items. Comparison shopping engines can help in making the whole process easier and faster for both retailers and buyers, since they can search for the most popular product at the top of the results. These engines also let the online retailer compare prices of products listed with each other so that they can provide better discounts for their customers. A good example is when a buyer wants to compare prices between a few laptops in the market.