A business website is an essential asset that any business should have, regardless of size or industry. A successful business website can bring you legitimacy. It helps you to expand brand awareness and build long-lasting, meaningful relationships with your customers. Learning what it takes to build a successful business website should be an essential step to ensure you are able to hit the ground running and can get the highest value out of this important asset.
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Make Your Site Mobile Responsive
Studies have found that most internet traffic now comes from mobile devices. The market of online shoppers using mobile devices is huge, which makes it essential to cater to. When a potential customer lands on your site and it is hard to read or navigate, they are more than likely to leave you for your competitor. Responsive website design will ensure that all visitors to your site have the highest quality user experience, no matter what device they use.
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Have SEO Built In
Search engine optimization, or as it is otherwise known as SEO, is a very valuable practice that allows you to improve the quality and quantity of traffic to your site by boosting your search engine ranking. Having search engine optimization built into your site in both the back and front ends can be essential for ensuring you are able to hit the ground running and sustain success for your SEO strategy. If you are using SEO for WordPress, you should make sure to learn more about how to implement search engine optimization techniques into your individual site.
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Prioritize Loading Speeds
Loading speeds are a very important metric as studies have found that the majority of internet users are likely to click off a site that takes more than three seconds to load. If the user has not clicked off your site, it is likely that loading speeds will create a frustrating user experience. Prioritizing fast loading speeds will not only improve the user experience on your site, but it can also be important for boosting your search engine optimization.
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Represent Your Brand Image
When you are building a business website, it is important that you spend some time thinking about how you are going to effectively represent your brand image. If you don’t already have a set of brand guidelines, you should take some time to create them to ensure you are able to maintain consistency throughout your site. You should also spend some time thinking carefully about every aspect of the website to ensure you are able to effectively communicate who you are to a visitor.
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Create a Conversion Funnel
Building a conversion funnel into your business website should be an essential step as it will help you to ensure you are able to gain the most value out of every visitor to your website. A conversion funnel will help you to guide visitors through your site to the point of conversion. Building a conversion funnel early on can be very beneficial as it will help you to hit the ground running early on.
