New technology opens up new ways to tell your story, connect with consumers, and build awareness for your brand. While technological innovations shouldn’t distract from the core message of your marketing campaign, they can help you reach out to audiences, make more informed decisions, and protect the privacy of your customers.
These emerging technologies are giving marketers and brands new tools to refine their campaigns and improve their results.
1. Artificial Intelligence
It’s impossible to ignore the rapid growth of AI in 2023, but how marketers’ approach this quickly-changing technology is crucial. AI goes well beyond content generation, and some of its best use cases appear to be in analytics and individualization.
AI has become a powerful tool for analyzing individual users’ preferences and providing more individualized digital experiences. AI is being used extensively to make decisions about customer segments and deliver the right content for the moment.
2. Augmented Reality/Virtual Reality
Augmented and Virtual Reality are powerful tools for creating immersive customer experiences. By integrating tools like portable digital billboards with mobile devices, marketers are now able to create interactive AR experiences in digital out-of-home advertising. Not only are these opportunities to create dynamic ads but they can also be used to create genuinely unique experiences that boost engagement and make a memorable moment associated with your brand.
3. Portable Digital Billboards
While many of the technological innovations helping brands and marketers are focused on digital marketing, what about live, in-person brand activations? Brand activations in the real world cut through the digital clutter consumers have grown used to ignoring, helping you build more meaningful connections.
New innovations in portable digital billboards have made them a more powerful tool for your activations than ever. When you rent digital signage, you can now expect fully portable, easy-to-setup, weather-rated outdoor digital billboards that even feature gesture control. You no longer have to worry about expensive installation processes or limitations compared to what indoor digital billboards can do.
Portable digital billboards bring interactivity, crisp, clean displays, and dynamic messaging to any indoor or outdoor activation.
4. Consumer Privacy Tools
New ad transparency measures have created complications for companies that rely on third-party data. Increasingly, marketers are using new tools to get personal data, including clicks, page views, and app installs, directly from the user. New consumer privacy tools allow companies to continue leveraging personal data without falling afoul of new privacy regulations.
5. Customer Data Platforms
Customer data platforms aggregate and organize consumer data, collecting data from thousands of touchpoints to give marketers and brands extremely accurate, real-time data and personalized customer profiles.
Big data and analytics are the driving force behind increasingly personalized marketing campaigns. Customer data platforms give marketers deeper insights into individualized consumers and help organize the constant stream of personalized information that consumers volunteer. CDPs give marketers quick access to a consumer’s purchasing history, favored products, and other information that creates a unified, comprehensive database of consumer information.
CDPs are easily integrated into CRMs, e-commerce behavioral data, and social media activity. They’re an increasingly important tool for personalized marketing campaigns.
These emerging technologies are helping marketers stay ahead of the curve. See how new technology can help your next campaign.
