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The Supply Chain Is Broken. This Raleigh Startup Has a Plan to Rewire It.

In an era defined by global uncertainty and shifting trade dynamics, the logistics sector in the United States is under mounting pressure to adapt. Rising operational costs, congestion along major transportation corridors, and increasing demand for real-time visibility have exposed deep inefficiencies in how goods move across the country. National logistics reports estimate that transportation expenses reached more than 1.7 trillion dollars in 2023, an increase of nearly 20 percent in just three years, driven largely by fragmented coordination and aging infrastructure. While freight volumes continue to expand, much of the country’s logistics backbone remains outdated, resulting in delivery delays, wasted fuel, and lost productivity.

Amid these challenges, Nexus Up LLC, a logistics consulting firm based in Raleigh, North Carolina, plans to help American companies modernize their supply chains through technology, process design, and sustainable operations. The firm will focus on helping businesses transition from reactive logistics systems to cohesive, data-driven networks that anticipate disruption and align with national sustainability goals. Its location in one of the country’s fastest-growing freight corridors is strategic, as the North Carolina Chamber projects that regional freight volume will grow by more than 60 percent by 2050.

Founder and Chief Executive Officer Talyson Teixeira Olivetto brings over a decade of experience managing large-scale logistics operations. His career combines operational execution with strategic oversight across sectors including healthcare and retail. “The biggest inefficiencies in logistics are not only technological; they are structural,” Olivetto said. “Modernizing a supply chain means changing how companies think about information, accountability, and sustainability.”

Olivetto began his career in Brazil, where he led logistics operations supplying hospitals, laboratories, and distribution centers nationwide. During the pandemic, he played a key role in ensuring the safe transport of biological samples under extraordinary time constraints, reinforcing his belief that logistics excellence depends on adaptability and foresight. Those same principles now underpin the consulting model of Nexus Up, which aims to strengthen resilience and efficiency throughout American supply chains.

The company will approach modernization as a systemic challenge. Beyond technology integration, Nexus Up will help clients rebuild core processes such as demand forecasting and inventory management, two long-standing weaknesses for U.S. firms. A 2024 analysis found that inaccurate forecasting causes an average of 14 percent in annual revenue losses across medium and large enterprises, while poor inventory coordination drives overstocking, shortages, and customer dissatisfaction. Nexus Up will use analytics and predictive modeling to refine procurement, storage, and transportation strategies. By applying real-time data and automated planning tools, the firm will enable faster, evidence-based decisions that improve responsiveness to market fluctuations.

Another central focus will be multimodal transport integration. Freight that depends on road, rail, air, and sea accounts for more than a quarter of total cargo volume in the United States, yet coordination among these modes remains inconsistent. Studies show average shipment delays of 17 to 20 hours due to poor interoperability between carriers. Nexus Up will design frameworks that improve synchronization between transport modes, reducing congestion and improving reliability across regional and national routes.

Environmental sustainability will also play a defining role in the company’s work. Transportation accounts for roughly 28 percent of national greenhouse gas emissions, prompting growing demand for cleaner logistics operations. Nexus Up will guide clients toward energy-efficient route planning, better vehicle utilization, and low-waste warehouse design. These efforts will align with federal and state initiatives to reduce carbon intensity in freight transport without compromising economic growth. “When companies adopt sustainable logistics practices, they often discover new efficiencies,” Olivetto said. “Cutting emissions usually means cutting waste, whether in fuel, time, or resources.”

While technology and sustainability form the backbone of its strategy, Nexus Up will also invest in workforce development. Persistent labor shortages in warehousing and transportation have forced companies to rethink recruitment and training. The firm will develop programs that build operational and managerial expertise, equipping employees to implement digital systems and meet emerging industry standards. By improving workforce capability, Nexus Up will help stabilize logistics operations and expand professional opportunities in the sector.

Through this multifaceted approach, Nexus Up will strengthen the economic infrastructure that underpins national growth while advancing sustainability and employment. Its collaborations with regional partners, educational institutions, and industry associations will amplify innovation and ensure that new knowledge flows across the logistics ecosystem.

In time, the firm’s work is expected to yield measurable results, including lower logistics costs, improved distribution performance, and reduced environmental impact. By modernizing supply chains, Nexus Up will help the United States maintain competitiveness, enhance sustainability, and support community resilience.

“I have seen firsthand how logistics shapes economies and everyday life,” Olivetto said. “The systems we build today will determine how resilient and sustainable our economy is tomorrow. Nexus Up will exist to make that future stronger.

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