According to Statista reports, around 59% of web traffic is generated through mobile phones. And due to it, organizations are moving to better websites, primarily responsive sites, to gain such high traffic on their business platform.
A responsive website has several benefits, which you must know before finalizing the project details. It would help you in the long run and support saving money, time, and effort.
The Benefits of a Responsive Website
The topmost responsive design advantages are increasing customer base and revenue and building a business reputation.
Mobile Responsive Websites
According to multiple surveys and Fortune 500 companies, including Google, it has been analyzed that most people prefer accessing websites on their mobile phones. They want to stay comfortable and perform operations from the mobile phone’s touch.
A responsive WordPress website can effortlessly target the audience across mobile phones, tablets, or any other device. A responsive site effortlessly adapts to the screen size and displays all its content without quality degradation. In addition, such WordPress sites also function efficiently across web browsers and operating systems, providing all the benefits of a desktop experience.
Cost-Effective WordPress Development Service
Choosing responsive custom WordPress development services can save money and time. It eliminates the need to invest in developing multiple sites for different devices, browsers, and operating systems. You only must invest in a single WordPress site that assures you to offer all the services, regardless of the device and OS.
In addition, a responsive design also saves time, as developers must build, deploy, and maintain only a single website. And you need to only invest in hosting resources for one site only. Thus, along with development charges, maintenance charges also decrease.
Aids in Search Engine Optimization
Every organization’s primary objective is to rank on the top of the first result page of search engines. And achieving it with a responsive WordPress site becomes accessible. According to Google standards, responsive and mobile-friendly sites get priority while indexing.
Further, if your website contains accurate data, it aligns with security standards, such as active SSL and responsive design. Then, Google will assuredly prioritize it and index it before others. And due to it, the traffic increases, and your brand gets recognition across digital platforms.
Improves User Experience
User experience is a primary pillar in enhancing customer satisfaction. With the help of a responsive site, you can provide seamless navigation across each webpage on the device that the user wants. It leads to retaining visitors for a longer time. It showcases your products, content, blog posts, and more and primarily supports converting the visitor into a potential end-user, a regular reader of your blog, or a customer.
Therefore, by availing yourself of responsive WordPress development services, you can boost retention and conversion rates.
Effortless Scalability and Flexibility
As technology advances, new devices, and browsers are entering the market. It is becoming quite complex for an organization to update and load sites on all such platforms impeccably. However, it’s not the case with a responsive WordPress website, as you can effortlessly upgrade it.
A responsive WordPress site is like a liquid that can adjust per device needs. And by using the plugins, you can quickly increase its features and functionalities within a minimal time. For instance, if your users require a part to share posts on Instagram. Then, you can implement that within a few hours.
Accelerates Sales and Revenue
By reading the above sections, you now know that responsive designs support increasing site ranking, traffic, and retention. Besides it, you can also customize a WordPress site into a fully functional eCommerce store by integrating WooCommerce.
As a result, you can showcase products with much traffic coming from mobile, desktops, tablets, and all other devices. And it will increase the probability of people purchasing the products and contribute to improving the revenue. Thus, you can gain income from the complete target customer base by investing in one responsive site.
Better Website Insights
When it comes to optimizing the website, the very first step is to view its analytics. It helps to check whether the content is getting ranked, whether customers are engaging, and how fast the site is loading. Multiple sites for different devices can make analytics assessment complex, as you must collect and analyze a lot of data.
However, with a responsive design, you will need to assess the analytics of a single site. And if required, only one WordPress site will undergo modifications to alter redirects and set conversion funnels.
Wrapping Up
With the revolutionizing patterns of end-users in accessing the sites, responsive designs are becoming a need of the hour. It offers some great benefits, such as it adjusts the site per screen size, improving the ranking on Google, and aiding in boosting the retention rate.
In addition, responsive websites load faster than traditional sites, provide better insights, and save project costs and time. Therefore, you must select responsive custom WordPress development services for a steady and new-age website.
