The Science of Storyboarding: How to Structure Your Explainer Videos for Success

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In the digital age, explainer videos have become a staple for businesses, educators, and content creators looking to convey information in a concise and engaging manner. At the heart of every successful explainer video lies a well-structured storyboard. Storyboarding is not just an art – it’s also a science. In this article, we’ll delve into the intricacies of storyboarding and explore how to structure your explainer videos for maximum impact and success.

Understanding the Anatomy of a Storyboard:

A storyboard is a visual representation of a video, broken down into individual scenes or frames. Each scene depicts a specific moment in the video, accompanied by annotations or descriptions that provide context for the action taking place. Think of it as a comic strip that outlines the sequence of events in your video, from start to finish. A well-structured storyboard serves as a roadmap for the entire production process, guiding everything from scriptwriting to animation or filming.

The Importance of Structure in Explainer Videos:

Structure is essential for creating effective explainer videos that captivate and engage viewers. A well-structured video follows a clear narrative arc, guiding viewers through the story in a logical and compelling way. This structure helps maintain viewer interest, ensures that key messages are communicated effectively, and leaves a lasting impression on the audience. By structuring your explainer videos carefully, you can maximize their impact and effectiveness.

Key Elements of Story Structure:

The structure of an explainer video typically follows a three-act format, similar to traditional storytelling. The first act establishes the setting, introduces the characters, and sets the stage for the main conflict or problem. The second act builds tension and drama as the characters confront obstacles and work towards resolving the conflict. Finally, the third act provides a resolution to the conflict and delivers a satisfying conclusion.

Setting the Stage:

In the first act of your explainer video, it’s essential to establish the setting and introduce the characters. This is where you lay the groundwork for the story and hook viewers’ attention. Clearly define the problem or challenge that the video will address, and set up the stakes to create a sense of urgency. Use this act to grab viewers’ attention and draw them into the story.

Building Tension and Drama:

The second act is where the action really starts to heat up. This is where you introduce obstacles or challenges that the characters must overcome on their journey. Build tension and drama as the characters face setbacks and setbacks, and keep viewers on the edge of their seats. Use this act to deepen the conflict and drive the narrative forward towards a resolution.

Providing Resolution:

In the final act of your explainer video, it’s time to provide a resolution to the conflict and deliver a satisfying conclusion. This is where you present your solution to the problem introduced earlier in the video and tie up any loose ends. Be sure to clearly communicate the benefits of your solution and leave viewers feeling satisfied and empowered.

Tips for Structuring Your Storyboard:

When structuring your storyboard, keep the following tips in mind::

Keep it concise:

Each scene in your storyboard should convey a clear and concise message. Avoid unnecessary details or clutter that can distract from the main storyline.

Maintain continuity:

Ensure that each scene flows smoothly into the next, maintaining continuity and coherence throughout the video.

Focus on visual storytelling:

Use visuals to convey information whenever possible, rather than relying solely on dialogue or narration. This will make your video more engaging and accessible to a wider audience.

Consider pacing:

Pay attention to the pacing of your video, ensuring that it keeps viewers engaged from start to finish. Vary the pace to build tension and maintain interest throughout the video.

Test and iterate:

Don’t be afraid to test different approaches and iterate on your storyboard until you find the structure that works best for your video. Solicit feedback from colleagues or peers to gain fresh perspectives and identify areas for improvement.


Mastering the science of storyboarding is essential for creating effective explainer videos that engage and inform your audience. By carefully structuring your storyboard and following the principles of storytelling, you can create videos that captivate viewers, communicate key messages effectively, and leave a lasting impression. So the next time you embark on an explainer video project, remember the importance of structure – it’s the key to success in the world of digital storytelling.

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