Whether it’s a political or nonprofit campaign, the data around open and response rates, along with the ability to connect with people through messages anywhere, anytime, can feel empowering. However, texting works best when you have onboarded them, and they share their contact details personally. You can rely on p2p platforms or person-to-person messaging services for this. If you resort to peer-to-peer texting, you can act on the replies.
Difference between P2P and bulk messaging
These two short text messaging services play distinct roles. Bulk texting involves message broadcasting to a sizable group for nonprofit or political events for targeted purposes. Suppose your digital agency works for a specific political party that needs you to campaign for them in the coming election. For this, one of your tasks can be to send SMS alerts to as many voters as possible to boost their presence. Or, a nonprofit organization may want you to attract more people to their fundraising program. In these cases, you use bulk messages.
Conversely, p2p texting platforms facilitate person-to-person conversation. The customized texts lead to a two-way conversation. If you use this messaging service for political campaigns, you can tackle the follow-up questions regarding voting or any specific query an individual might have. Nonprofits can benefit from this service for collecting RSVPs or contacts, etc.
The choice of messaging service
Digital agencies often use separate tools for marketing campaigns concerning bulk and personal messaging. Please reconsider this idea. You need a platform that gives you the best of both worlds to avoid compliance hassles and have a smooth experience of running an event. It’s your responsibility to satisfy TCPA and FCC rules. TCPA stands for the Telephone Consumer Protection Act, and FCC for the Federal Communication Commission. If there is an opt-out in the one, it should be replicated in the other as well. It will become a manual work. If you work with two tools, your cost will be high. You will unnecessarily spend on similar functionalities. Then, bulk messaging platforms usually let you send texts to groups, but you cannot respond to them.
What’s the use of a communication medium if it restricts your conversation because of its limited functionality? Text messages serve as a means to build a relationship. When people get real-time answers, they admire the effort and boost the fandom. With p2p messaging services, you can achieve this quickly. You don’t have to wait for polls to understand the positive or negative wave, thanks to the real-time insights.
Hence, embrace a tool that offers you the convenience of personal and group messaging and the power of replying to questions or queries. Some advanced platforms leverage artificial intelligence to better these experiences. You can check and send responses faster without a hassle. So, whether you plan to run a nonprofit or political campaign, get the right tool. Do a background check of their performance and outcomes. If you feel satisfied with its functions and capabilities, you can integrate it into your marketing arsenal. Ensure that the tool is simple to use and sorted.