Covid-19 has created a new environment that has forced several small enterprises to change and adapt in order to survive. One such adaption, Kiosk software platforms, has helped small businesses across a variety of sectors not just to survive but also grow. Technologies like self-service kiosks enable the automation of routine operations and allow for faster communication and easier interactions. Nowadays, companies use several marketing tactics for their products and services. They install banners and billboards in crowded areas and use social media channels to capture people’s attention. The goal is to communicate a message and raise a product’s or service’s market share. Hence, businesses employ kiosks as a form of direct marketing technique.
What is kiosk software?
Developers design kiosk software to run on interactive computer terminals known as kiosks, which people typically use for self-service applications or public information. This software manages and controls the content displayed on the kiosk while limiting access to other programs and features on the computer. Kiosk software includes a range of features designed to make the kiosk easy to use and provide a high level of security. These features may include a customizable user interface, touchscreen functionality, remote management capabilities, content scheduling, and management tools, and the ability to restrict access to certain programs or features on the computer.
A variety of settings, including retail stores, museums, airports, and other public places, use kiosk software. This software allows for self-service applications, such as ticket sales, wayfinding, product information, and customer feedback. Kiosk software can help improve customer experience, reduce wait times, and increase efficiency, making it a popular choice for many businesses and organizations. Several businesses place non-digital kiosks alongside aisles and stairways to increase sales and promote their brand. Digital kiosks offer peak, banking, and theatrical information. Developers design kiosk software platforms to provide customers with a self-service option, enabling them to access information, make purchases, or complete transactions without requiring human assistance. However, choosing the perfect Kiosk software might take a lot of work, as many options are available. Read on to learn the pros and cons of different kiosk software and choose the best for your business.
Types of kiosk machines
Information Kiosks
As the name implies, information kiosks provide the audience with clear, concise, and accurate information about the product/service. Giving accurate information is critical, so clients have a good experience. Information kiosks are available in various places, such as government institutes, healthcare organizations, museums, shopping malls, and art and other exhibitions.
Self-service kiosk
Self-service kiosks are devices that enable customers to complete particular operations without the aid of another person. Before, certain activities were performed by company workers. Some popular examples of self-service kiosks are car rental kiosks, automated check-in points, self-ordering machines, self-ticketing machines, vending machines, point-of-sale terminals, and self-service payment terminals.
Digital signage
Digital signage is an advertisement screen that promotes a company’s product/service. The purpose of a digital screen is to attract the audience’s attention and show simple, interactive ads to engage the viewer. Businesses use it to provide a targeted message to their audience, show statistical data by emphasizing important figures, and share online information with others.
Kiosk software platforms
Today, several kiosk software platforms are available, each with its own benefits and drawbacks; some of them are:
Linux
Pros
- You can use open-source software for free and modify it to meet your specific requirements.
- Provides a high level of security and stability.
- Lightweight and can run on older hardware, which can save money.
Cons
- Non-technical people find it less user-friendly.
- Low software compatibility makes locating software programs that run effectively with Linux difficult.
- Setup and management need technical skills.
Android
Pros
- Many people are familiar with this widely used mobile operating system.
- In comparison to other platforms, it is less expensive.
- A wide range of hardware solutions is available, including touchscreens.
Cons
- It may be more vulnerable to viruses and malware than other platforms.
- Updates may be unavailable for older devices, limiting compatibility.
- Support for enterprise-level device management is limited.
Windows
Pros
- Since it is a widely used operating system, it is easy to get assistance and knowledge.
- Strong security monitoring practices that are simple to handle using Active Directory are implemented.
- A wide range of hardware and software compatibility options are available.
Cons
- It can be weaker against viruses and malware than other operating systems.
- Regular upgrades and maintenance are required, which can be time-consuming.
- Enterprise edition licenses can be expensive.
iOS
Pros
- Those who are familiar with Apple products can find it easier to use.
- Consistent user interface across devices.
- Provides a high level of safety and stability.
Cons:
- Since it is only available on Apple devices, there are few hardware options.
- When compared to other platforms, it might be expensive.
- Support for enterprise-level device management is limited.
Web-based kiosks
Pros
- Both technical and non-technical people will find it simple to use.
- You don’t need to install software since you can access the kiosk through a web browser.
- It may be accessible from any internet-connected device.
Cons
- It is necessary to have a reliable internet connection, which may only sometimes be available.
- Because web-based kiosks rely on an internet connection, they need more offline capability.
- Concerns about security, as web-based kiosks are prone to hacking and other cybersecurity risks, and it is difficult ensuring internet security.
Summing up
In general, choosing the perfect kiosk software platform will be based on the unique requirements of the company and the intended use of the kiosk. You should carefully consider factors such as security, compatibility, usability, and cost when evaluating each platform’s distinct combination of benefits and drawbacks.
