The current day ambiance for wealth management is not stuffier as it used to be. In fact, the space is rapidly developing, and organizations must keep up with the pace. Earlier, the wealth management scene used to be dominated by the older generation. It got managed by financial advisors, where the investments used to tick over a discreet distance.
Today, the scene is much different. The ones interested in managing their wealth are getting it done efficiently. They are keen to know more about the latest financial innovations and are open to new concepts. Delving into the aspect of disruption that has taken place in the wealth management domain, the experts give relevance to the demographics. It is anticipated that over the next 2 decades, there will be wealth transition of US$68 to Generations X, Y and Z. Hence, it has become crucial for the wealth managers to make sure that they actively engage all the investors and diversify the client base. In recent times, 20% or fewer advisors target the young customers.
The other aspect to focus on is the digitization in addition to the advisor and customer expectations for the tools which offer them a customized and convenient experience. Today, COVID has quickly accelerated the level where customers in all segments actively engage via the online channels.
Several reports highlight that omnichannel today is a need and is no longer something good to have. The estimation benchmark for customized and personalized solutions for that consumer will keep getting increasing. The way our capacity to collect data and understand what it means for us improved through engagement, the advisor and customer experience too will.
Scopes in fintech and wealth management
Several experts highlight that the embedded financial solution promoting integrated experiences is a big factor that adds to the existing disruption. The experts suggest that for a long time, the financial service industry has anticipated that the consumer will reach them where and when needed. It is somewhat unrealistic to expect the consumers to know about the type of financial product they need and the reason for it. Hence, the credit and payment products linked with the checkout experience have been highly successful. The frictionless and streamlined consumer experience here is key. It is because they are here to facilitate all the customer attempts to do without them thinking about it.
Today, one can anticipate seeing the potent customer brands in retail and various other verticals moving to the financial services, integrating the fintech solutions seamlessly to the offerings. The expansion of Walmart to fintech acts as a great example about the way the brand is developing the marketplace for financial solutions. It gets designed specially to cater to the highest value requirements of the employee base and customers.
The current day wealth management space and new trends
As advanced technologies emerge, the fintech witness ample pressure to offer the consumers the most and the quickest products and services at a reduced cost. Currently, there is a change in the way the wealth management domain is functioning. There is an influx of the Gen-Z and millennial investors compelling the firms for rethinking the client service and the product offering model. Getting driven by the expanding client demographics, the demand for the improved technology, personalized investment solutions and the industry consolidation firms which cater to the new generation will get placed for capturing the asset expansion.
One of the crucial differentiators will be how the firms engage and educate the new investors and move beyond any requirements which can get outlined as the Consumer Duty regulations.
Usually, the firms are battling for growing the next products, that comprises of the custom indexing, ESG and online assets. That aside, the client segments also include the high-net worth women and investors. It will comprise of the service models that has the online engagement, holistic suggestions and fee advancement. Additionally, against the background of the alternating regulatory ambiance and the growing disruption from the “big tech”, the officials should balance the remaining existing assets with expanding scopes as the companies develop and deepen their association with the next generation of the investors.
Since, the growth is anticipated to increase drastically in the coming 3 to 5 years, a revenue scope gets associated with all the managed products. The low trading fees, advanced technology, and the propagation of all the fractional shares provide democratized access for the investors all through the value chain. And following the trend of the acquisitions in the years 2020 and 2021, the firms are struggling for integrating all the strategies for their portfolio. To know more about wealth management in recent times, you can check out https://mullandfraser.com/.
The online currencies are a changing force in wealth management.
The financial landscape has changed to a massive extent in the past ten years. As cryptocurrency expands, wealth managers should ensure that they can offer consumers the current products and data. Between 2018 and 2020, the percentage of cryptocurrency users increased to 200%. There is ample friction concerning the use of cryptocurrencies for daily transactions. That aside, investors use it heavily as the inflation hedge and investment vehicle. The other use cases that leverage the blockchain will reshape the financial service, that comprises of identity verification and smart contracts.
We have experienced the “tip of the iceberg” concerning the presence of crypto in wealth management. It is true that the reduce pace of the crypto adoption by the wealth managers gets empower. Also, by the new entrants for engaging the wealthy investors, today the crypto capitalization exceeded to $2bn. It also provides a certain revenue scope for wealth and asset managers.
As the firms keep on struggling with the volatility and uncertainty, as the advisers stay cynical of the entire asset class, the clients start to invest the assets beyond the basic money manager associations.
It is necessary for the competitors to re-assess the products that are provided and integrate the online assets as part of their portfolio. There is a scope to see more potential acquisitions and strategies partnerships between the vendors inside the online asset institutional investors and asset ecosystem, especially in the tokenization and disseminated ledger technology applicable to a wider range of asset classes external to the online currencies.
The leading wealth management trends
According to the experts, the three crucial wealth management trends include the following:
- Women in wealth –Despite being regard as the niche client segment inside the wealth management. Women are usually position as the biggest beneficiaries of a multi-generational wealth transfer. That aside, they are emerging as the main decision maker inside the households. Backed up by the millennial and Gen-Z women. It has been that women have a tendency to prioritize long-term objectives. And have a highly mission-driven approach to investing in comparison to men. The wealth managers should customize all the services to cater to women’s distinctive preferences. So that there is no room for any complaints or disappointments. It is because this expanding cohort suggests a great scope to offer suggestion and obtain assets.
- Custom indexing –It is consider to the next battleground. That aside, direct indexing can outpace the expansion of the SMAs, Mutual Funds and the ETFs. In the past five years. It is because the investors tend to seek the personalized investment solutions. Which can sync in with the ESG goals on a way to optimize the tax management.
- ESG –The investors are searching ways for to align the assets with the social and environmental objectives. And beyond all the social aspects, you will have material performance implications for the firms that welcome all the initiatives. Additionally, there exists pressure from the asset managers, regulators and the governments for offer on improved ESG disclosure.
Once you are aware of these trends. You can have a better understanding of the wealth management landscape and navigate it better. You can leverage it to your advantage as well.
How will the wealth management domain shape up in the days to come?
With technology marching forward, there will be more disruptions. That, currently, is primarily seeking to offer customers with improved cost-efficient and improved services. The customization will remain the core of all the changes.
The companies will serve the customers better with an increased level of customization that they haven’t seen before. The majority of the wealth managers make use of certain consumer segmentation, for instance, risk tolerance, household wealth and age. And eventually, through AI and data, the segmentation will highlight the customer requirements better at the granular level. Hence, we can service the clients using the correct services and products at the correct phase in the consumer journey.
When you consider a few successful fintech models, they are the ones link with other consumer experiences. The financial services aren’t an experience. To sum up, you can think about the financial services similar to electricity. That might take place in the background which you must power and permit all that you wish to do.