As technology advances and more people move to using the internet for their shopping needs, businesses need to ensure they have a strong online presence. That’s where digital marketing comes in- it encompasses all aspects of marketing a business digitally, from search engine optimization to social media marketing to email marketing. Here are the most searched for digital marketing services:
SEO
With roughly 135,000 monthly searches, “seo” is the most popular digital marketing service according to Google data. Search engine optimization (SEO) is the process of optimizing a website for Google’s search algorithm so that it appears higher in search results. This can be accomplished through on-site optimization (like creating keyword-rich content and improving site speed) and off-site optimization (like building links from other websites). There are over 200 google ranking factors, so SEO is a complex and ever-changing process.
Web Design
With about 60,500 monthly searched, “web design” is the second most popular digital marketing service. A website is often the first interaction a potential customer has with a business, so it’s important to make sure it makes a good impression. This includes having a well-designed website that is easy to navigate and provides relevant information about the products or services offered. Good web design will also ensure that the site is mobile-friendly, as more and more people are using their phones and tablets to browse the internet.
UX Design
With around 40,500 monthly searches, “UX Design” is tied at third most popular digital marketing service. User experience (UX) design is the process of designing websites and apps with the user in mind. This includes making sure the site is easy to use, visually appealing, and provides a good overall experience for the user. UX designers work to create a seamless user interface that makes it easy for people to find what they’re looking for and complete tasks on the site or app.
Social Media Marketing
Also with roughly 40,500 monthly searches, “Social Media Marketing” is tied at the third most popular digital marketing service. As the name implies, social media marketing is the process of using social media platforms like Facebook, Twitter, and Instagram to promote a business. This can be done through creating and sharing engaging content, running ads, and interacting with potential and current customers. Social media marketing is a great way to connect with people on a personal level and build brand awareness.
Content Marketing
Coming in at the fourth most popular digital marketing services is “content marketing” with around 35,500 monthly searches. Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This can be done through blog posts, infographics, ebooks, email newsletters, Youtube, TikTok and more. The goal of content marketing is to drive profitable customer action by building trust and creating a relationship with the audience.
PPC
With 27,100 monthly searches, “ppc” is tied at fifth most popular digital marketing service. PPC, or pay-per-click, is a type of online advertising where businesses can pay to have their ads displayed on search engines and other websites. This is a great way to get in front of potential customers who are already interested in what you have to offer. PPC is a complex process that requires ongoing management and optimization to be successful. Like in the title, with ppc, you pay per click, making this advertising method very unique and scalable.
Email Marketing
Also with 27,100 monthly searches, “email marketing” is tied at fifth for most popular digital marketing service. Email marketing is the process of sending out targeted, personalized emails to potential and current customers. This can be done to promote new products or services, drive traffic to a website or blog, or simply stay in touch with people who have subscribed to your email list. Email marketing is a great way to nurture leads and build relationships with customers.
Digital marketing is an essential part of any business’ marketing plan. These are the most searched for digital marketing services, so make sure you’re using them to reach your target audience. These are the most popular digital marketing services according to Google data. As you can see, SEO, web design, and social media marketing are at the top of the list. If you’re looking to improve your online presence, these are all great areas to focus on.
