Social media has become an essential tool for businesses to reach out to their target audience. It can help businesses to increase their brand awareness, customer engagement, and conversions. Having just one social media account might not be enough to reach all of your target audience, especially if they are located in various geographical locations. That’s why having multiple social media accounts can be a game-changer for your business. However, it is important to run multiple social media accounts safely to avoid any risks that might harm the business.
There are two main benefits to having multiple social media accounts: you can widen your audience and improve the quality of communication by creating targeted content. Let’s discuss the importance of these benefits in detail.
- Reach multiple potential target audiences in different locations
Having multiple social media accounts allows you to target potential customers based on their location, increasing your reach and engagement. It also allows you to tailor your content to the specific needs and interests of each market, which can lead to greater success in those regions.
Nowadays, it is common to use memes on corporate social media. However, if you are not from the same cultural background as the meme, it can be uncomfortable or even confusing. This random Chinese meme from Spotify is a good example of that (unless you are aware of this specific meme’s context).
Working in a global market requires taking into account various local factors, such as languages, time zones, currencies, income levels, and cultural references. Failing to recognize these differences can result in lost opportunities and decreased revenue. By creating separate social media accounts for each market, you can ensure that you are reaching the right people with the right message at the right time.
Overall, while it may require more effort to manage multiple social media accounts, the benefits of doing so are clear. By tailoring your content to each market and recognizing their unique needs, you can increase your success and establish a strong global presence.
Sometimes having multiple social media accounts is helpful for accounting for cultural differences.
If you have just one social media account, you won’t be able to reach those markets as effectively as you would if you create multiple social media accounts specific to each location and time zone. This way, you can customize your content according to your target audience’s preferences, which will increase your chances of reaching them.
- Increase your inbound links and expand your reach to a wider audience.
Inbound links, also known as backlinks, are links from other websites that direct users to your website. They help search engines understand the authority and relevance of your website. The more inbound links you have from high-quality websites, the better it is for your SEO and online visibility.
Many marketers think that social media backlinks are pointless. It’s because they’re ”no follow” and they don’t mean that much in terms of your usual SEO. It means that search engines like Google do not pass any link equity or SEO value through those links. But social media links can still have an indirect impact on your website’s SEO and online visibility:
- Sharing content on social media can increase visibility, drive traffic to your website, and lead to backlinks from other websites.
- While it is still debated among experts, some believe that search engines may factor in social signals (likes, shares, comments, etc.) when ranking content. A strong social media presence can enhance your content’s visibility and search engine rankings.
- Active social media presence and content sharing can build brand awareness and improve search engine rankings over time.
There are plenty of ways to add a link to your social media. Here is an example. You can find many other ways to build backlinks via social media in this article by Matthew Woodward.
Regularly sharing content on multiple social media accounts can help you effortlessly create a lot of inbound links. The more links you have, the better it is for your business, as it increases your chances of being found by your target audience.
How to run multiple social media accounts safely?
While having multiple social media accounts has benefits, it also comes with some risks. One of the significant risks is browser fingerprinting, which can identify you as the same person across multiple accounts. This can lead to your accounts getting banned, which can be disastrous for your business. To run multiple social media accounts safely, you can use anti-detect browsers with proxies to hide your real IP address and avoid detection.
Octo Browser allows you to create an unlimited number of accounts to increase your business presence on social media, forums, marketing and advertising platforms, and blogs. You can work with thousands of unique profiles on any device. Each profile is a separate browser with its own digital fingerprint, which cannot be distinguished from the fingerprint of a real Internet user, so you can create as many accounts as you need using the same device.
The browser is built on Chromium, which means it’s user-friendly for those who are familiar with Chrome. It also has teamwork options, allowing you to add team members and share profiles with them. This is particularly useful if you have a distributed team that needs to work with the same accounts from different locations without risking bans for multi-accounting.
Octo Browser is resource-light and efficient, and the number of simultaneously running profiles is limited only by your device resources.
In conclusion, having multiple social media accounts can help businesses reach out to their target audience more effectively, increase engagement, and drive more traffic to their websites. However, it is essential to run them securely to avoid any risks that might harm your business. By following the best practices and using anti-detect browsers with proxies, you can reap the benefits of having multiple social media accounts without worrying about the risks.