According to Persistence Market Research, the global men’s grooming products market will witness a CAGR of 4.5% between 2021 and 2031.
The ongoing trend pertains to consumers’ growing inclination towards organic, safe, natural grooming products along with preimmunization. Bombay Shaving Company has charcoal shaving foam under its portfolio. The infusion with aloe vera and chamomile extracts does act as a good anti-inflammatory and anti-oxidant, thereby leaving the skin healthy and soft. The other advantage is that the product is devoid of CFCs.
Also, a variety of fragrances are doing the rounds. All these factors are likely to take the entire men’s grooming products market by storm in the upcoming period.
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Dispersion of men’s grooming products market
The global men’s grooming products market, by product, spans shave care (shaving creams, shaving gels, razors & blades, and after shave care (splashes/gels, balms, and lotions)), skincare (anti-aging, face washes, and moisturizers (oil-free, emulsions, and multi-purpose)), hair care (shampoos, conditioners, styling products (pomades, putties & clay, creams, waxes, and gels)), toiletries (soaps and shower & washes), fragrances (antiperspirants & deodorants, perfumes, and colognes), and others.
By price range, the men’s grooming products market comprise low-range, mid-range, and premium. Distribution channel-wise, it’s grooming clubs/salons, drug stores, supermarkets/hypermarkets, online/e-Commerce, and retail stores. Out of these, online/e-Commerce stores hold the largest market share.
Europe holds the largest market share of the men’s grooming products market. This could be credited to the ever-increasing demand for hair and skin care products amongst the men herein. Emphasis is being laid on maintaining a presentable and youthful appearance. As such, there is an exhilarating demand for products like perfumes, powders, body lotions, and deodorants. The scenario is expected to continue even in the upcoming period. North America stands second on this count. The Asia-Pacific is expected to grow at the fastest pace in the men’s grooming products market in the forecast period. This could be reasoned with the benevolence of population over here coupled with the exponential growth of e-Commerce industry.
The Competitors’ Desk
The key participants in the men’s grooming products market include Procter & Gamble Co., ITC Ltd., Johnson & Johnson Pvt. Ltd., Unilever Plc, Coty, Inc., L’Oreal S.A., Edgewell Personal Care Co., Beiersdorf AG, Colgate-Palmolive Company, Kao Corporation, Estee Lauder Companies, Inc., and Reckitt Benckiser. On the expansion front, Bulldog, men’s skincare brand prevalent in Great Britain, has made a beeline to Germany with various offerings like Sensitive After Shave Cream, Original After Shave Balm, and likewise. Pacific Shaving Co.’s shaving cream in single-use format is there to rule the roost.
With increase in awareness in the developing economies regarding grooming,, there won’t be anything to look back for men’s grooming products market in the forecast period.
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