Colors play a significant role in business branding as they evoke emotions and create visual associations with specific products, services, and companies.
Color selection is a vital step in the design of a logo. Studies have revealed that people make judgments about other people, products, and environments subconsciously within less than 90 seconds of viewing them for the first time. For instance, when you create a technology logo for your hi-tech startup company, it’s important to select modern and innovative colors. For instance, blue and green colors are excellent for modern tech company branding.
The studies have also shown that around 62-90 percent of the assessment is based on color alone. That should tell you that the colors you choose for your brand can break or make the decision of your target audiences to buy from you. Here are the commonest branding colors and the meaning behind them.
Why choosing the right colors is important for your tech brand identity?
Choosing the right colors for your brand identity is important because colors have the power to influence emotions and shape perceptions.
Colors also help differentiate your brand from your competitors and make it easier for your customers to identify your products and services. For instance, in the case you runs a technology startup, using the right colors that align with your brand values and target audience can help build trust and establish a positive relationship with your customers.
For example, a real estate brand that sells eco-friendly buildings with may use green in its branding to convey its commitment to sustainability. In short, choosing the right colors is an important aspect of creating a strong and memorable brand identity that resonates with your target audience.
Green symbolizes growth and arouses a feeling of healing and relaxation. It reminds people of health and nature due to its association with healthy vegetation. In the United States, this color represents wealth and money because dollars are green. You can include it in your logo to tell your audiences that your brand is environmentally friendly.
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The color is also highly used in the design of startup branding. Use it when designing your logo for your technology company to remind your target consumers about innovation and advanced tech.
Associated with the ocean and sky, blue evokes feelings of security and tranquility. Studies have also shown that people who work in rooms painted blue are more productive than those who work in other rooms. Even more, the color is effective when it comes to curbing the appetite but unfortunately, it is not attention-grabbing like yellow or red. It is the favorite color for people of both genders, meaning that you can use it regardless of your target audience.
When used in a real estate for a logo, this color will show that your brand is logical and professional. It will also show that the brand is noninvasive. It will create a sense of trust and security in your business. That means it is a perfect choice for restaurants and other businesses that sell food.
Purple is known as the color of kings and nobility and it is no surprise that many people associate it with wealth and luxuriousness. The color further represents magic, mystery, and fantasy, and evokes a feeling of imagination and wisdom. It is a common choice for beauty brands, particularly those that sell anti-aging products.
Use it to show that your brand is imaginative and luxurious and to attract customers that would want to look wise or wealthy. This color may also attract people who are inclined towards the feeling of mystery and magic.
This is another popular branding color but unlike many other colors in this list, people associate pink with femininity. Some people also associate it with sweetness and it is for this reason you will find it on logos of sweet food brands such as donuts and ice cream. The color is further seen as a fun color that evokes a sense of merriment.
When included in a logo, the color is more likely to attract more women than men. It is a good choice for brands that embrace girly images and those that sell sweet food products. You can also use it to tell your target customers that your company is fun and lively.
This serious and no-frills color evokes a feeling of elegance. Even though black looks plain, it is highly used in the design of logo images for luxurious brands due to its sense of glamor and elegance. It further shows that the brand is exclusive and mysterious.
A black logo will not attract attention but it will make your company look well-established, with a strong sense of elegance and reputation. It is a perfect choice for brands that do not want to use flashy colors to send their messages.
Brown color has deep hues that inspire a feeling of seriousness without the stronger overtones of black. The color is soft and its connection to the natural tones makes it a grounded choice. It is a better choice for companies that would want to portray a sense of reliability and supportiveness. Besides, its connection to nature provides a warm but rugged feeling. Some people associate it with security, friendliness, reliability, and confidence.
While most people ignore or relegate white color to the background, it is important in branding. White works as a secondary color to offer contrast and deliver a clean simple background. It represents sophistication, purity, and efficiency. You can use it to resound success if your goal is to convey luxury and exclusivity.
Most brands use it to convey purity, hygiene, clarity, youth, cleanness, and innocence. You can use it for businesses and modern app startups to balance the image.
Colors can evoke specific feelings and emotions and create visual associations with your brand. Having a consistent color scheme across all of your branding materials, such as your logo, website, business cards, and packaging, helps create a strong and recognizable brand identity.
Note that the meaning of colors can vary depending on culture, context, and personal interpretation, so it’s important to consider your target audience and brand values when selecting colors for your modern startup tech business.