Digital Marketing

The Important Role Copywriting Plays in Your SEO Strategy


SEO and copywriting go hand in hand when it comes to good website and SEO health.

SEO (or Search Engine Optimisation) is the act of optimising your website so it ranks better in Google (or whatever your preferred search platform is). SEO can be implemented in a few different ways but using it in your company’s copywriting is by far the best way to achieve successful results.

There are many reasons why SEO copywriting is important. Read on to find out more.

What Is SEO Copywriting?

SEO copywriting is the thing that google reads, evaluates, and takes into consideration when ranking websites on Google.

There is a common misconception that SEO is just about keywords, but the reality is that Google cares about quality. Search engines’ success relies entirely on whether or not a listing serves the customer. If a user searches ‘Ducks’ into google but it comes up with a picture of a dog then the user would be confused and disatisfied.

So with SEO copywriting, while keywords are a part of it, it is not enough to ensure a ranking. The content must be useful, clear, and of good quality. And why is that important? Well SEO Copywriting has 4 very clear benefits:

  • Boost your ranking
  • Improve your coverage and traffic
  • Make your brand stand out
  • Encourage customers to take action

It is not enough to merely optimise your website for SEO – you need to create content that speaks to specific keywords as well as being something that works for readers and users.

Why Is It Important?

SEO copywriting that is not quality or worthwhile can mean that you do not rank effectively on search engines. This is why it can be baffling when a SEO service does not provide copywriting. While you can get a short way without effective and quality SEO copywriting, you also won’t thrive.

As well as this, if you use poor quality content and copy then Google can blacklist your site from ranking. Google does this to protect its users from misleading content. It is in your best interests to create content that is worth someone’s time and of good quality.

The best way to rank high on google is to make sure that you have the best content on the topic you are discussing and not to cut corners. You may find that this method takes a little longer than other forms of SEO optimization but it is more withstanding and will have a better lifespan.

How To Make Great SEO Copywriting?

Every business will have different objectives and goals within their marketing strategy. Use your SEO copywriting as a tool to achieve these goals.

The first best way to ensure good copywriting is to make sure you hire an accomplished and experienced SEO copywriter. While it may not seem like a difficult job, copywriting is no walk in the park. And if you are not a trained writer it can take you a lot longer than it would an actual copywriter, and it would be not as good.

At the end of the day, not hiring a copywriter would be a waste of your own resources.

SEO copywriters ensure that your content has:

  • Clear and comprehensive structure that search engines can interpret and communicate with
  • Good readability: Readers should be engaged connected with the content they are reading and it should answer their queries succinctly
  • Well integrated and effectively used keywords and variations so as not to feel clunky or hard to read.

Why Invest In SEO Copywriting?

At the end of the day, SEO copywriting will be the thing that makes a difference to your ranking on search engines. If you do not invest in this, it will be difficult to find online and will struggle to bring in extra traffic.

Investing in SEO and SEO copywriting will grow and improve your business exponentially, and while it can be a lengthy process, it is very much worth it for the sake of your long-term goals.

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