Small businesses usually think that simply setting up a website is all they need. Even if online presence is essential, research indicates that over 90% of purchasing decisions are made after purchasing online information. Therefore, potential customers will prefer your better-competitor websites if your website is sluggish, outdated and user-unfriendly.
Today’s consideration of web design goes beyond colour and images; it emphasises user experience (UX) design. Increasingly, websites are expected not just to be visually appealing but also to be functional, responsive, and fast. Visitors who enjoy using a site will likely spend more time browsing, and many will become paying clients.
Advantages of Professional Web Design
- Enhanced Credibility: The moment a potential customer lands on your website, they first notice its modernity. Establishing sites which are simple to use and navigate builds credibility for the business. Clients tend to trust beautifully designed websites instead of outdated ones. Let’s say you visit a website, but the links are broken, or the pages load slowly; you will start to doubt the company’s legitimacy. The users are always looking for reliable sources, which a well-established website provides.
- Increased SEO: Mobile websites that load on phones quickly and are simple to navigate, along with versatile tools, are what all Google websites want. However, businesses will have an easier time getting their sites to rank if optimised for SEO because a well-designed site is always a plus. Web Design Staffordshire agencies will guide you through creating a highly accessible website to ascertain more excellent user and search engine reach.
- Mobile Optimisation: Every second, an individual uses a mobile device to access the internet globally, which makes having a mobile-responsive site non-negotiable. In this case, the site is regarded as mobile responsive as it offers a seamless experience for users, whether they are using a Smartphone, tablet, or desktop. A non-mobile-compatible website is bound to irk users, increasing bounce rates and loss opportunities.
- Higher Conversion Rates: Businesses with well-designed sites with strongly orientated content and focused calls to action can appeal to their visitors more than businesses without. Online shops, for example, have an easier time getting visitors to browse, buy and pay due to the efficient design and layout of the websites. Well-designed professional websites assist users in making decisions, which leads to better conversion and sales rates.
Falling Back: A Staffordshire Business That Got Helped by a Web Designer
Consider the case of a local business that approached a web designer in Staffordshire to help bring the business up to date by enhancing their website. Before the redesign, their site was stagnant, outdated, slow and non-mobile-friendly. This made the business lose a lot of bounce conversions.
The firm’s investment is well justified. After the site was redesigned with a more modern look, faster loading speeds, optimised usage on mobile devices, and better ease of access, their overall business improved significantly. Their website traffic grew by 35 per cent alongside a 20 per cent increase in conversion rates, all this happening within three months. This shows the importance of hiring professional Web Design Staffordshire to grow your business online.
Conclusion
Suppose you are an entrepreneur or a small business owner. In that case, to compete in today’s over-saturated world, investing in custom web design is one of the best options for you. Suppose you have a website that is appealing to the audience. In that case, it will instantly increase your credibility and improve your SEO ranking while enhancing their experience, increasing conversion rates and overall customer satisfaction. It does not matter if you have an existing website that needs to be changed or are building one from scratch; hiring a professional designer will significantly help you in this digital world.
Your chosen web design agency, such as InLife; a web design agency in Staffordshire, will ensure that your website is both appealing and serves its purpose while striving to grow your business.
