Also according to Statista, the number of mobile users worldwide is also growing, reaching 4.88 billion users in 2024, with more than 630 million added in the last year alone. These numbers clearly show that m-commerce is becoming a dominant force in online commerce.
Mobility has become the norm and customers’ expectations of companies are increasing. Companies must keep up with this trend by offering secure, simple and fast mobile solutions. M-commerce is no longer the future; it is already a real opportunity for growth, customer loyalty and competitive advantage.
The role of mobile applications in the world of e-commerce
According to the “State of Mobile 2024” report published by Sensor Tower, in 2023 the average time spent on mobile devices in the ten leading markets was over 5 hours a day. Most of the time spent on mobile devices is spent on apps. Why are mobile apps so popular? Among other reasons, because it is convenient for the user, the apps allow for a unique personalization of purchases and building customer loyalty. By analyzing data, online stores can offer personalized product recommendations and promotions, which increases customer satisfaction.
“In the era of m-commerce, a mobile version of a website alone may no longer be enough. To remain competitive in the ever-growing digital world, you need to have multiple tools at your disposal to reach your customers. One such tool is a dedicated mobile app. It acts as a personal shop that is always at hand,” says Hubert Olech, CEO of Software House UniqueDevs.
Users clearly indicate that using mobile devices – especially apps – is more convenient and faster than browsing traditional websites. Thanks to a well-designed UX, consumers go through the purchasing process more efficiently and encounter fewer difficulties when finalizing transactions. In addition, mobile applications usually work faster than websites because a lot of data is stored locally on the device.
Success in M-commerce also requires a fast and problem-free website
Although dedicated mobile applications play a critically important role in m-commerce strategies, the importance of well-optimized websites should not be forgotten. Consumers expect mobile websites to be fast, intuitive and adapted to the devices they use. In this context, PWA (Progressive Web App) technology, which combines the advantages of websites and mobile applications, is very popular. Thanks to PWAs, users can enjoy a website like an app – without having to install it from the store, with offline access, the possibility to receive push notifications and very fast loading time. This solution is particularly attractive for companies that want to ensure a high-quality shopping experience at a lower maintenance cost than with native apps.
A well-designed user experience (UX) is also a key success factor. Intuitive navigation, a fast purchasing process, simplified forms and the option of mobile payments all contribute to satisfaction and increase conversion. Every second of delay in loading a page can result in a decrease in user engagement – therefore technical optimization should be a priority. It is in this context that PWA performs exceptionally well, offering speed, smoothness of use and functionality similar to native applications, which significantly improves the overall user experience.
Success in m-commerce is not just about being present in the mobile channel – it is the result of a strategic approach that combines technology, speed, usability, personalization and security. Companies that take care of each of these aspects have a real chance not only to increase sales, but also to build long-term customer loyalty.
UniqueDevs – a trusted technology partner
In response to the dynamic development of the m-commerce market, companies need partners who not only understand technology, but above all, can use it effectively in the context of real business needs. UniqueDevs is a software house specializing in the creation of advanced mobile applications that help brands stand out from the competition, scale their business, and effectively build customer relationships.
Thanks to its experience in e-commerce, mobile app development projects and user-centered approach, UniqueDevs provides solutions that combine modern design with functionality and security.
“Success in business does not start with technology, but with understanding the customer, their habits and needs, and only then choosing the right tools to implement them,” emphasizes Hubert Olech, CEO of UniqueDevs.
The company offers comprehensive support – from business needs analysis, through design and development, to implementation and further development of applications.
“We help customers create the most beneficial solutions using best-in-class technologies and platforms. Of course, everything depends on business requirements and budget. Our team of experts has experience in building solutions not only in the mobile industry but also in the broadly defined area of web development,” says Hubert Olech, CEO of Software House, UniqueDevs.
Choosing an experienced technology contractor is an investment in the quality, security and effectiveness of the solution. A partner like Unique Devs can translate business needs into specific functionalities, anticipate potential risks and design a product that not only works, but also supports the company’s long-term development.
Summary
M-commerce is not only a sales channel, but also a powerful tool for scaling business, increasing reach and optimizing costs through automation and user data analysis. Companies that do not invest in mobile sales channels and modern technologies risk losing market share to more flexible and innovative competitors.
To effectively respond to the pace of change and growing consumer expectations, it is essential to have the support of an experienced technology partner. UniqueDevs is a company that combines knowledge, innovation and understanding of the realities of e-commerce, helping brands not only to keep up with the market, but to truly stay ahead of it.
