Content marketing, in simple terms, is creating and promoting your brand through content to achieve brand awareness and drive traffic to your website. It focuses on creating brand awareness and educating potential customers to make informed buying decisions.
If you are into digital marketing then I am sure by now you must have heard the phrase “Content is King” a thousand times. In recent context, producing high-quality and relevant content is essential as it plays a major key factor in affecting your visibility. In Australia, a place where from small businesses to big enterprises, all own a well-optimised website. Since there is a lot of competition being able to rank on the first page of Search Engine Result Pages (SERP) is tough.
These days, all people have access to the internet and the internet has become the ultimate to find answers to all queries. When a person wants to buy something, the first thing they do is get on the internet to research about it. When they get on your link, it is the content that has the power to influence the prospect’s buying behaviours. If the content is informational and genuine, it can generate leads and convert them into sales. However, If the content happens to be poor and irrelevant it is most likely for prospects to leave our site and head over to the competitors.
Hence, it is essential for your business to prioritise content marketing in Australia.
The Benefits of Content Marketing
Boost Your Website Traffic
Anyone who has good knowledge of digital marketing strategy knows that in order to implement SEO, content marketing is a must. When you create high-quality content, it increases your organic search results in an increase in traffic to your website. When you are able to continuously produce high-quality content that is informational at the same time, Google will reward you with a high ranking on SERPs.
If you keep on creating high-quality content for a longer period of time, it will increase your website’s authority. The more website authority you achieve, you will receive requests from other websites and blogs for backlinks.
Drives More Sales
Many people assume that when you boost your website traffic, your sales automatically increase. However, it’s not always the case. The benefit of content marketing is that it helps to drive traffic at the same time converts more sales. In the purchase process, initially, the buyers need to realise the problems that need to be solved (awareness), and research their problem and its solutions (consideration), and then ultimately decide on which solution to opt for (decision). Content Marketing assists you in all these different phases by helping out the potential buyer with what they are looking for and building a bond with them.
Doesn’t Annoy People
In today’s content, digital marketing in Australia has taken over traditional marketing. People do not like in-your-face marketing which was mostly implemented in traditional marketing. In digital marketing, people assume high-paid ads lead to drive traffic. However, people forget that ad blockers are installed on almost all devices these days. Some ways can be great ways to showcase your products but it will cost you huge amounts which your conversion rate won’t be able to cover. Effective content marketing can be a great way to advertise your products and your brand. It is one of the most cost-effective forms of marketing strategy to drive traffic and generate leads and conversions.
Increase Your Social Media Following
As per the data recorded in January 2023, the total number of social media users in Australia has reached 21.30 million, accounting for 81.0 per cent of the total population. When you operate a business in Australia, you have to fully utilise these social media to connect with your potential audience. One of the key benefits of content marketing is that it helps to increase your social media followers. In the initial phase, content marketing might not be to gain followers, but later when you have caught the attention of your reader, your content can play a major role in converting these leads into sales. Your potential customers will follow you to stay updated with your upcoming articles. These followers will like and comment on your posts which will keep you engaged with them. Moreover, when your post amazes them, they will even share your posts and articles with their followers, which can be great exposure for your articles.
Better Customer Experience
How many times will your customer service answer the same queries over and over again? Whether it is about signing up for new services or how to use a new product, an informative blog can answer all these questions. These days people directly get on the internet when they have any inquiries rather than contacting the customer service department. When you create an informative blog on your products and services, it can attract lots of new customers due to your efficiency. This gives your customer service more time to focus on other customer problems rather than answering the same questions every day.
How to Create Content that Engages and Converts
When you design a website for your brand, there are a couple of components that go onto it such as logo, colour schemes, images etc. The fundamental component of a website is the content. You must be able to create relevant and informational content, that helps to reach targeted customers. When it reaches your targeted customers, your content should be able to provide information and answer their questions, queries, etc.
Your content should not only be full of content, but it should also consist of high-ranking keywords. These keywords will help you increase your visibility on SERPs. But it is enough? Definitely not! Your content should have the power to generate leads from visibility and ultimately should generate these leads to sales. Here is how you can create content that engages and converts:
- Determine Which Content is Working and Which Isn’t
- Make Your Website More User-Friendly
- Evaluate Your Headline
- Include Interactive Elements in Your Content
- Compose Content with More Personality
- Incorporate Emotion
- Increase Your Persuasive Writing Skills
Effective marketing efforts can be determined by various factors, one being content that engages and converts. By prioritizing your readers and creating content that speaks to them about your brand. When you produce such content, Google rewards you with a high ranking on SERPs resulting in an increase in website traffic. It increases the reader’s engagement leading to covert theses leads to sales.
If you are in need of a help then you can consider contacting any digital marketing agency in Australia. With tons of options to choose from, by partnering with them they can help you bring out the full potential of your brand in Australian market. A right digital marketing agency in Australia can help you optimize your online presence and convert leads into loyal customers.
How to Create a Mobile-Friendly Website in Australia
A mobile-friendly website refers to a website that operates efficiently on hand-held devices. According to Worldometer elaboration on January 2023, the total population of Australians are 26,490,221 among them around 95% of the population owns smartphones. These handheld devices are the most common means by which most Australians browse the internet. If you do not have a mobile-friendly website in Australia, you will have the least amount of traffic on your website.
In today’s context, where there is a lot of competition in the market and people have a lot of options to choose from, do not have an excuse to be an option. These days people are very impatient when it comes to searching for products and services online. We cannot blame them either as it becomes overwhelming for them when they see a lot of options online. At that time, when they come across your website and you do not have a mobile-friendly website, I bet they will instantly hop on your competitor’s site.
It is essential to have a mobile-friendly website with an effective web design to deliver the best user experience and retain potential audiences. Due to the increase in mobile usage, Google prioritises those sites that are well-optimised for mobiles. Google algorithm rewards these sites with better visibility in SERPs which helps in attracting our potential audiences and generating better conversion rates.
The Different Factors to Consider When Creating a Mobile-Friendly Website
Overall User Experience
User Experience (UX) should always be prioritised when designing a website. The website should be designed in a way that is intuitive and easy to navigate for newcomers to find the information that they need. You have to make sure to use reliable and responsive design techniques to adapt to various screen sizes. You have to ensure that your site is effectively functioning on smartphones as well as tablets. However, even today most developers and website owners still do not put effort into understanding the overall user experience.
These days people are very much into minimalistic designs. Most of the people prefer simple web design as it becomes easy to navigate a website. A minimal and simple design includes a clean layout, concise text and well-placed images. By now we all know the saying “Content is King”. High-quality content should be placed rather than unnecessary elements that will only cluster your web designs. A minimalistic web design promotes readability and engagement.
Layout Of Pages
You should always consider carefully when deciding the layouts of your website. Your website should have a layout that goes with the flow and should be logical at the same time. You should make sure that your readers do not have to constantly zoom in and out to read or react to your pages. With the high percentage of mobile users in Australia, you should apply a mobile-first approach and carry on with larger screens.
Form Of The Information
When you design a mobile-friendly website, the way you present your information or content is important. Use a mobile-friendly font size, and use images and icons that are optimized for mobile screens. You have to make sure to insert easily clickable buttons to allow engagement for your readers. Ensure that the structure and elements are user-friendly, with large touch targets and intuitive inputs.
Features Supported By The Browser
Today, there are hundreds of different brands of smartphones in the market. These brands of smartphones have different web browsers and these browsers may support your features differently. By taking that into consideration, you should create a mobile-friendly website that supports browsers like Safari, Chrome, Firefox etc. You should test your website’s functionality and accessibility on all browsers to provide a consistent user experience.
Security And Privacy
The first and foremost step when designing a website is to remember to make it simple and minimal. Remember a simple website is a key to user-friendliness. You have to sure your website is easy to navigate and that users are easily able to find what they are looking for. Avoid unnecessary elements and notifications, as that can affect your user experience.
Website Load Speed
These days people are very impatient on the internet. We would not blame them, as there are lots of options in the SERPs. It can become overwhelming for the users when there are lots of options to choose from. When your website load speed is slow, the users will immediately click on your competitors and most likely become their customers. It is very important to fasten your load speed as this will also improve your SEO efforts. It can be done by compressing your images, using efficient codes and implying browser caching.
End-User Interaction During Development
Implement end-user interaction during development by doing so, you will have a better understanding of your mobile-friendly websites. The feedback and insights can allow you to take the necessary steps to resolve the issues. This strategy will help you refine your mobile-friendly website and ensure to enhance the user experience.
In conclusion, creating a mobile-friendly website requires a multifaceted strategy that focuses on every detail from design to layout. When you prioritise these factors, you are able to develop a website that not only your mobile audience needs but it also outshines in terms of accessibility and engagement. It is very important to focus on these factors in order to maintain a competitive advantage in this competitive industry. Always remember that mobile web design is a constant process and being updated according to new trends and design is crucial.