The development of the sports industry throughout history has been influenced by various factors, including economic, environmental, and societal ones. Nowadays, the sports sector has become very attractive for investments, having emerged as a global business that incorporates new technologies. Georgii Kesaev, a prominent sports manager and founder of the US-based sports company Firld, has observed firsthand the potential opportunities in the sports industry during its technological transformation into a global business. He shared his professional opinion in this regard:
“This is a positive transformation for several reasons. Firstly, international sports organizations now generate revenue from various sources, which can then be redistributed to support, for example, youth and amateur sports. Secondly, professional athletes, being role models for the younger generation, may distribute positive values through multiple media channels. Thirdly, it has a positive effect on the economies of regions by creating additional streams of revenue for all parties involved in this global business across different sectors. Moreover, new technologies alongside a scientific approach are playing a crucial role in improving athletes’ performance and extending their professional careers, allowing them to continue their path as leading figures in the business. Therefore, the sports industry, from a commercial perspective, has positively changed alongside its development, which today is more of a global and technologically advanced market.”
These observations reflect an industry change, where traditional practices are increasingly giving way to technological advancements. Since sports have become more driven by technologies, stakeholders are demanding objective information alongside traditional expertise. The technological evolution in sports has had an impact on how industry leaders operate. Market players such as sports clubs, agents, and investors are always looking for ways to outperform other decision-makers. Therefore, data analysis has become an important element in the decision-making process. According to Statista, the global sports analytics market size is projected to reach over $16 billion by 2031. Firld is thus in the right place at the right time, as the company provides scientific, data-based information that helps market players gain a competitive advantage in business negotiations.
“Sports clubs that invest millions in today’s competitive sports market need the right data. Therefore, we bring objectivity to the process by providing data-driven solutions,” says Georgii Kesaev.
In addition to data analytics, the rise of computer vision and machine learning technologies has brought automated sports video analysis to the forefront. For instance, by providing match statistics, sports companies are bringing value to fans through live broadcasts.
According to Georgii Kesaev, “There are already such products available for soccer, tennis, boxing, and other sports markets. Automated video analysis may help improve athletes’ performance evaluation, making the entire industry better.”
The promising future of the sports industry is without question. It will definitely be influenced by new technologies and globalization, continuing the current trend of transformation. These technologies are becoming available not only for professional sports but for amateur sports as well, making the whole industry more advanced and prosperous.
Get in touch with Georgii Kesaev at www.firld.com
here are already such products available for soccer, tennis, boxing.
