According to McKinsey & Company the metaverse development is in its transition phase. This industry is expected to reach a value of 5 trillion USD by 2030.
Needless to say, companies of all shapes and sizes are keen to enter the metaverse. Whether we talk about the metaverse in gaming, real estate, education, healthcare, retail, the fashion industry, or so on, this 3D version of the internet has rapidly established its roots.
And why not when it allows users to interact with each other as well as digital objects in real-time, thus offering an immersive and interactive experience? Undoubtedly, the credit goes to Virtual Reality (VR), Augmented Reality (AR), NFTs, and other state-of-the-art technologies that have made it possible.
Well, if you are looking forward to investing in this technology, this post is for you. It will not only provide you with notable trends but will also put some innovations into the limelight that can help you excel in your business.
So just go through these latest trends and start looking for a reputed metaverse development company that can help you implement this technology effectively.
Top 5 Metaverse Trends and Innovations
Metaverse is all set to usher in a new era of technology. As a result, there are many trends that can make an impact. To make it easier, here are top Metaverse trends to uncover how relevant they will be in the year 2023-24.
Metaverse – The New Marketing Channel
Marketing and advertising are going to be the engine that will propel Web 3.0, the metaverse, into the mainstream, much like search engines and social media did for Web 1.0 and 2.0. While the concept hasn’t fully developed yet, some of the world’s biggest brands have already staked their claims and established their presences in the metaverse.
Undoubtedly, this was obvious as consumers are constantly looking for fresh and interesting ways to interact with the brands they want to buy from. Another kind of communication is the metaverse, which emphasizes personal interactions and the customer experience.
Explore a realm where limitless possibilities await, untethered by the dominance of companies like Google and Meta in social and search. In the upcoming year, businesses will fervently pursue prominent virtual real estate, either by crafting their own platforms or claiming residence in existing spaces such as Meta Horizons, Fortnite, VR Chat, or Decentraland. It’s an ever-evolving landscape where entrepreneurial visionaries strive to carve their niche and seize the opportunities that lie ahead.
Digital Twins Automation in Metaverse
Digital Twins Automation can prove to be a boon for any company. It will change the way consumers engage with, perceive, and assess the physical environment. With the use of this technology, any asset or location can be accurately represented, virtually. Apart from this, it will be easy to build a digital representation using 3D modeling technology that generates patterns based on real data.
Moreover, brands have the ability to make identical duplicates of their own products that can function independently. Customers will have the leverage of virtually testing clothing using digital twin technology. In addition to this, they can look around and make plans about how new furniture will appear in their house. The best thing is, they can go through the entire process from the comfort of their home.
Metaverse in Gaming
Metaverse already has a sizable gaming community, and in 2023, we may anticipate seeing the virtual reality gaming market expand even further. Undoubtedly, the ability to fully immerse oneself in a VR game makes the experience more realistic and interactive.
Metaverse in gaming allows players to enter a virtual world that goes beyond the confines of conventional gameplay. They can communicate with other players, explore enormous virtual worlds, and take part in a variety of game activities like quests, combat, trading, and socializing. Metaverse platforms strive to give creators, investors, and gamers a place to explore limitless possibilities.
More 3D Avatars
What makes Metaverse unique is it empowers a person to construct an alter-personality called an Avatar that can be made public or kept private. Digital avatars will evolve further in the future and will look and sound more like humans. We’ll see sophisticated avatars that can be thrown into various environments and virtual worlds. Some renowned brands like Zepeto and Ready Player Me are making these Avatars utilizing photorealistic technologies and this trend is scaling up this year too.
Moreover, Avatars are free to utilize NFT utilities in the Metaverse. Companies like Nike are transitioning to “Phygital” business models, which means that customers will receive digital receipts for the accessories they purchase. They will also be able to use those accessories in the Metaverse.
Web 3 and Decentralization
Web3 and decentralization provide the foundation for a more open, user-centric, and democratic metaverse. It empowers individuals, fosters creativity & collaboration, and challenges the traditional models of ownership & control.
According to Web 3 experts, distributed ledgers and blockchain technology will create a new internet, free from centralized corporate control. These corporations will no longer be able to censor viewpoints they disagree with or shut someone down completely. This idea is built upon the future vision of DAO-driven decentralized metaverse platforms like The Sandbox and Decentraland.
In addition to this, NFTs are another component of the decentralized metaverse. Just like non-fungible tokens (cryptocurrencies like Bitcoin, Ethereum, Tether, BNB, Cardano, etc.), these distinct tokens reside on blockchains and serve as representations of specific online goods or commodities. As a result of this technology, companies like Nike, Adidas, and Forever 21 were able to produce digital goods that were able to be worn, traded, and displayed in the metaverse by their owners.
Consequently, Web3 and decentralization will play a crucial role in shaping the metaverse’s future landscape and ensuring that it remains equitable and inclusive in the future.
Closing Words
The metaverse is all set to witness remarkable trends and innovations that will shape its future. Whether it’s AR, VR, or other such technologies, they will converge to create a seamless blend of physical and digital experiences, allowing users to interact with virtual worlds in unprecedented ways.
Needless to say, you can reap the benefits of this cutting-edge technology to take your business to new heights. All you need to do is to hire a seasoned metaverse development company that can help you design, build, test, and deploy your overboard ideas the way you want.
