Steve and Melissa Fultz, the power couple behind The Fultz Group, have unveiled a groundbreaking approach to technology integration specifically designed for established entrepreneurs who have built successful businesses but now face the challenge of a new wave of digital transformation.
Drawing from their own experience managing three thriving brick-and-mortar operations with combined annual revenue exceeding $10 million, the Fultz’s are addressing a critical market need: helping Gen X business owners embrace automation without abandoning the human-centered values that built their success.
“Many established entrepreneurs feel left behind by the AI revolution,” says Steve Fultz, who brings multi-generational business expertise to the table. “They’ve mastered traditional operations but are understandably hesitant about technologies that seem impersonal or disruptive. We’re changing that narrative.”
Their unique methodology stems from an exceptional combination of perspectives – Steve’s entrepreneurial heritage paired with Melissa’s Fortune 5 corporate background creates what they call “the intersection of Main Street and Wall Street.” This blend has proven particularly effective for legacy businesses seeking strategic growth.
What sets The Fultz Group apart is their hands-on approach. Across their businesses, they are continually innovating with AI and automation solutions that streamline hiring, scheduling, customer communications, and team management while maintaining personal connections with their 50+ employees.
“We’re not theoretical consultants. We’re in the trenches every day, using these tools in real-world business environments,” explains Melissa Fultz. “And we’re seeing something remarkable – when tech-hesitant entrepreneurs witness how automation can actually strengthen relationships and preserve company culture, their resistance transforms into enthusiasm.”
This practical experience has made The Fultz Group especially popular among married business partners, who appreciate strategies that consider both operational and relational dynamics. With their daughter Sarah representing the third generation in their family businesses, the Fultz’s demonstrate how technology can preserve legacy rather than replace it.
Their recently launched thought leadership initiative, titled “Family Business Facelift: How AI and Automation Are Reshaping Traditional Business Through Technology, ,” positions technology adoption as a strategic practice rather than a technical challenge – an approach that resonates strongly with established business owners who prioritize purpose and people.
The Fultz Group offers personalized advising, group programs, and is developing exclusive masterminds at resort destinations where married entrepreneurs can focus on implementation while strengthening their partnerships.
