Promoting your brand is the key to business success in the modern world. The entire field of marketing and communications is dedicated to finding new ways to promote brands, businesses, and ideas. Marketers use simple tools like business cards to help company leaders engage more customers, build their brand, and increase sales.
However, successful brand promotion requires the full participation of all workers in the company. According to business experts, promoting the brand isn’t the sole responsibility of the chief marketing officers (CMOs) of the company. CEOs and other top-brass executives must also engage in brand-building efforts.
How? Sharing business cards with high-level prospective clients is the best way for top-level executives to promote their brands. Well-designed custom business cards help reflect their professionalism and create positive impressions. In 2022, business execs have many options for buying custom-printed business cards.
Here’s how these execs should evaluate business card printing companies.
How to Evaluate Business Card Printing Companies
The “best” business cards should always represent your brand values, your business objectives, and your business details. That’s why picking a card printing company that meets your high design standards is vital. Of course, price, card material, printing quality, and delivery are all important factors.
Here are all the factors company leaders should assess while reviewing card printing companies –
High-Quality Printing Process
No matter how you want your business card to be designed, without high-quality printing, the results will be shabby. Avoid the sellers that don’t offer advanced printing solutions. Look for companies that offer laser printing, dye sublimation printing, and other printing options.
Advanced printing technology enables the printing of vivid colors and sharp images on business cards. These design elements allow business execs to clearly communicate their intentions on the card. The professional quality of the printing will also help execs make positive, lasting impressions on the recipients.
Size and Shape Variety
Your business cards should look unique. Or else, they won’t register strong impressions on recipients. Look for business card printing companies that offer cards of different shapes and sizes. Select between cards with horizontal or vertical orientations. Look for front/back printing option, as well as that allows you to include more info on the cards.
Also, look for flexible options regarding paper types and card shapes.
Most business card printing companies offer template designs on their websites. While these templates are pre-designed to look classy and professional, they may not fit your company’s branding style. So, it’s always safer to work with business card printing companies that offer total customization control.
You should be able to upload your own custom artwork or use online designer tools on the company’s website. Test out these options to verify if they give your business the desired look.
The best business card printing companies use sustainable resources to manufacture low-cost business cards. By buying these cards in bulk, business execs can get huge discounts. Order a set and start fulfilling your responsibility to promote your brand among top-tier executives!