When the pandemic outbreak led to empty streets, lockdowns, and working from home, the online existence appeared to be the only part of life that stayed intact. Hence, several shoppers flocked from the conventional stores to the e-commerce channels for making their buys.
According to several research and studies, the pandemic outbreak speeded up the shift away from the physical stores to the online shopping by about five years. Several brick-and-mortar shops were already struggling prior to the pandemic. The pandemic shutdown suddenly added to the decline.
Currently since, a huge chunk of the world has adjusted to some sort of post-covid life, the very thought that things will revert back to “old normal”, is unlikely. Also, the department stores have witnessed massive decline. Hence, one wonders what’s in store for the ecommerce brands selling cowboy hat and other products. The following pointers can be of help:
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Planning for diversity, instead of loyalty
During the pandemic outbreak, the product unavailability and inaccessibility had compelled several customers to move away from their earlier brand loyalty and explore other options. Hence, a huge chunk of the shopping public is getting witnessed through e-commerce. The eCommerce organization is global in nature, with potential consumers from multiple cultures who speak in various languages. Hence, one of the best initiatives by the online retailer is to make sure that the website provides the visitors with compelling and welcoming marketing messages that can get localized.
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It’s essential to be smartphone savvy
Prior to the pandemic, online usage shifted to smartphones from computers. It didn’t slow down during the pandemic. And because of the maximized use by the new trend of online shoppers, today smartphone is becoming highly popular tool for shopping. Also, any eCommerce company which doesn’t localize their content for incorporating seamlessly. With the smartphone users globally might be face the same fate of the physical stores that didn’t embrace the digital trend a decade back.
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Customize the content using AI technology
We all know the use of cookies for tracking consumer browsing behavior and buying history to tailor the shopping experience. However, you can take personalization to an all-new level. The recent advances in the field of AI (Artificial Intelligence) allow hyper-personalized consumer journeys.By managing a wide range of data and responding in real-time, you can predict every consumer intent. And provide them with tailored content as well as offers. Currently, every brand around the globe is scrambling for new consumers amidst the high demand.
The digital future is here
The quick, post-pandemic growth of the eCommerce is getting driven by the expectation of shoppers from the younger generation. The age group is entirely comfortable. With having an online life and they won’t get impress just because a retailer has created a website. And for the latest shopper’s generation, the “new normal” includes a slick consumer journey within a seamless online ecosystem that enables them to discovery what’s inspiring on social media, research about brands, make an online buy with less hassles and also follow the best brands and a wider online community.
