Digital Marketing

The Elements of SEO: What is the role of SEO in Digital Marketing?

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With the advancement of technology, marketing tactics, the Internet, online tools, search engine optimization, and SEO, marketing is one of the main strategies businesses can use to get their information in front of more customers. If you own a business, discover what the experts, such as Digital Spotlight AU, have learned about SEO and marketing businesses online.

SEO essentially uses “signals” from websites based on relevant keywords, which help search engine algorithms find a website and rank it high in searches. Staying on top of the latest SEO practices helps keep websites up-to-date and relevant, providing businesses with the best online search rankings possible.

Continue reading to learn more about the role SEO plays in digital marketing:


SEO marketing is based on the proper and creative use of keywords, which requires extensive research to ensure you use the right keywords. The successful use of keywords can help drive traffic to your website and online resources by putting your business and services at the top of online searches. In addition, using keywords in website content, blogs, and social media posts can drive traffic to your company and will increase with continued use.

Meta Tags

In addition to keywords, meta tags play a significant role in SEO, helping boost keyword optimization. When using meta tags and titles, search engines pick up on the keywords to signal their relevance to the rest of the online content.


Content on your website is key to bringing you to the top of online searches. Search engines look for quality content that includes essential keywords and provides positive experiences for consumers searching for your business. In addition to general information about your company and services provided, having good content in the form of a blog or informational page on your website is key to attracting consumers, ranking high in searches, and helping educate consumers.

To help keep your business at the top of search engine results, you must keep the content on your website current and accurate. Having a blog that you regularly post on can help boost your ranking in online search results.

Social Media

Social media has benefits when boosting rankings among Internet searches for your business or services. Using select keywords, significantly as hashtags (#), can help boost ranking for your business when these words are searched for. In addition, social media sites, such as Facebook, Instagram, Pinterest, and Twitter, can help send search engine signals your company and services are of significant influence and authority.

Additionally, you must interact with those visiting your page when using social media to promote your business and boost SEO organically. Actively post engaging items, ask questions, and reply to comments and questions asked by people seeing your posts.

Product Images

Clear, high-quality product images help boost search engine rankings when consumers search for products. Many people who search for items look at the results and the photos to see which products they might be interested in most. Therefore, you will rank higher on search engine results with clear, visually appealing images and optimized keyword usage.


Using links, especially backlinks, within your content, helps boost your search engine optimization. Backlinks help guide and direct consumers to relevant pages on your website. The best way to use backlinks is to put them on relevant blog keywords that link back to items or additional information listed in the blog. Backlinks can also be placed on images taking consumers to complete descriptions of the products featured in the photos.

Properly Functioning Website

Your website must be adequately running when using SEO to gain organic exposure to consumers searching for your business, products, and services. Ensure your website is easy to navigate, readable in all formats (including computers and phones), and contains no broken links. When the website is fully functioning, it will not show any errors, and search engines will put it near the top of results.

Target Audience

Knowing your target audience can help you keep content relevant and understand what keywords to use. Conducting keyword research can help you select the most optimal keywords to attract the consumers you want to see your website. Additionally, pinpointing your target audience helps you know how to design your website, what blog content to provide, and how to customize your SEO marketing tactics.

Staying on top of the latest in SEO usage can help keep your business’s website in front of consumers needing and wanting your products or services. In addition, keeping your business at the top of search engine results helps increase your exposure and gain new customers and clients.

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