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The Edmonds Academy Fashion Show is set to revolutionise the fashion scene in Palestine

In today’s day and age, being fashionable is a prerequisite, but not everyone can achieve this with ease. With increasing globalisation, finding an outfit which can help you stand out effortlessly is becoming more and more difficult. This is why Edmon Imseeh and his partner Yousef Elewi brings the Edmonds Academy Fashion Show, an event which will launch a new era of fashion in his home country of Palestine.

The national dress of Palestine is the tatreez, a garment which pays homage to one of the oldest and most intricate forms of embroidery. Based on the exact place of origin, the tatreez can vary in pattern, colours and material. All these variables also play a role in deciding who wears it and how. In other words, the tatreez can also be a status symbol, such is the power of this traditional garb. However, considering the labour and quality of materials required to produce it, many people, particularly of the younger generations, have shied away from making the tatreez a part of their regular wardrobe. 

Now with the Edmonds Academy Fashion Show, Edmon hopes to bring a solution to this rising problem. Seven handpicked students from his academy will be showcasing their versions of the modern day tatreez. The designs which perfectly marry traditional with modern are not only serving a stylistic purpose but also a social one. After all, fashion should be something that brings people together, rather than driving them apart. Moreover since all seven designers have been instructed to keep their ideas unique and reflective of their personal styles, this updated version of the tatreez is sure to be something that appeals to a variety of younger souls. 

The event, organised by Edmon and Yousef is set to be one of the biggest of its type in Palestine. After all, it is not possible to single handedly do everything right? The addition of Yousef Elewi to the team has allowed things to flow much more smoothly. They have also invited 80 of the most popular celebrities, social media influencers and socialites. Indeed, the Edmonds Academy Fashion Show is geared up to be an event that carves a niche for itself as a changing point in Palestinian fashion. 

So, what are you waiting for? If you or a loved one are interested in seeing the true beauty of Palestine presented in a modernised format, make sure to check out Edmon Imseeh and his label, Edmonds Fashion on social media today! 

Vasid Qureshi

Vasid Qureshi is an Independent journalist, entrepreneur, digital markter, and press release publisher. You can follow him on Facebook/Instagram/Twitter @vasidq

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Vasid Qureshi

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