In the world of tech, software, and marketing talks about Google’s new Page Experience Update algorithms have many businesses in eCommerce scrambling to update and remain relevant amid search results. With the new update of its Core Web Vitals, Google is looking to improve overall user-friendliness, safer and more guided browsing experiences, curate advanced HTTPS-security features, and ultimately outline guidelines for intrusive interstitial procedures.
Google announced its new Core Web Vitals in 2020, but the new rollout is set for May 2021, and although the focus is now shifting from websites and webpages towards the user experience – those who are turning a blind eye on these new changes will soon feel the consequences as traffic and search ranking lowers.
With its new Core Web Vitals, Google aims to assist not only users but also those in web development and software engineering to better understand how to keep webpages up to date and ensure relevant and organic Search Engine Optimization can be adhered to.
Here’s a look at what these new changes can mean for the eCommerce industry.
The Updated Core Web Vitals
The new core web vitals will be a strongly woven plan and strategy that integrates well with Google’s current set of performing algorithms. The Page Experience Core Web Vitals will include:
Largest Contentful Paint (LCP)
LCP will measure and monitor how long it takes the largest group or set of content on each webpage to load. This can include and is not limited to, blogs, photos, videos, and other media.
First Input Delay (FID)
This metric is a way for Google to monitor how long it takes for a URL to start loading since it’s been clicked.
Cumulative Layout Shift (CLS)
The most important of all, is CLS, looking to see how much a webpage shift once a user is interacting or navigating it.
Ranking Webpages by relevance
Adjustments to current algorithms will ensure that eCommerce webpages that adhere to Google News content policies, having regular updates for their content, and ensuring page experience will be ranked and prioritized in search results.
Google is looking to push web developers and digital marketers to have better and more routine updates of its webpage content – checking links that are broken or misplaced, merging similar content or blog posts, resizing, and regrouping large sets of visual media, and hold those responsible for lacking in service and performance updates.
SEO and Organic Search
Leveraging Search Engine Optimization has pushed websites and webpages to be ranked higher than others. The 2021 updates will regard the usefulness, originality, and inventiveness of current content found on eCommerce’s webpages. This can include updating certain keywords, making use of more updated news and editorial content, and finding more resourceful PR management groups.
Additionally, eCommerce sites will benefit from having better and updated content, as consumers tend to search for simple and short keywords on search engines. Ensuring product descriptions, layout, and newer media are used will also allow consumers and retaining clients to feel more at ease with current listings and offerings.
What can eCommerce sites do to improve?
Making use of well-researched SEO: eCommerce site owners will need to leverage the power of better and more well-researched SEO. More time and resources should be spent on designing a strategy to integrate keyword tracking and usage.
Build a strategy that works for consumers: too often eCommerce owners are left unhinged by how consumers and online visitors interact and use their website. Building a new strategy that can assist both clients and business is a good way forward, as these strategies should include updated SEO integration and keyword functionality, removing similar content, and streamlining the overall experience.
Remaining complacent: the new changes will adjust and improve current policies. Teams should become equipped with understanding how new search algorithms are going to ultimately impact their traffic ranking.
Whether we abuse our power to manipulate search engines or vice-versa, current standing changes will affect all webpages and eCommerce sites. This will give way for improved page experience and highlight how too many current eCommerce stores are washing off the importance of having relevant content, and Google’s new metrics system.