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The Dos and Don’ts of Automated Marketing: Tips and Tricks for Effective Use of Shopify SMS and Email Features

In today’s digital age, automated marketing has become a necessity for businesses to thrive. It’s a way to reach out to potential customers and increase engagement with your brand. Shopify brands have the added advantage of using Plexins, a powerful SMS and email marketing platform, to drive revenue and build customer relationships. In this article, we’ll discuss the dos and don’ts of using automated marketing, and provide tips and tricks for effective use.

The Dos of Automated Marketing with Plexins

Segment Your Audience Effectively

Effective segmentation is the foundation of successful automated marketing. With Plexins, you can segment your audience based on their product preferences, shopping behaviour, and customer attributes. By doing so, you can tailor your messages to the specific needs and interests of each group, which increases the chances of conversion.

Personalize Your Messages For Higher Engagement

Personalization is key to building strong customer relationships. With Plexins, you can easily personalize your messages by including the recipient’s name or other relevant information. This makes your messages more engaging and relevant to the recipient, increasing the chances of conversion.

Set Up Triggers For Timely And Relevant Messaging

Triggers are automated messages that are sent based on specific customer actions, such as joining your SMS list or abandoning their cart. With Plexins, you can set up triggers to send timely and relevant messages, which increases engagement and conversion rates.

Use A/B Testing To Optimize Campaigns

A/B testing is a way to test different versions of a message to see which one performs better. With Plexins, you can easily set up A/B tests to optimize your campaigns for better engagement and conversion rates.

Keep Your Messages Short And To The Point

With the average attention span of consumers getting shorter every day, it’s important to keep your messages short and to the point. With Plexins, you can send concise and impactful messages that grab the recipient’s attention and increase engagement.

Include A Clear Call-To-Action

A clear call to action is essential for driving conversions. With Plexins, you can easily include a call-to-action in your messages, such as “Shop Now” or “Learn More”. This makes it easy for recipients to take the desired action and increases the chances of conversion.

Don’ts of Automated Marketing with Plexins

Don’t Over-Message Your Audience

Sending too many messages can lead to fatigue and annoyance among your audience. With Plexins, it’s important to find the right balance between staying top-of-mind and avoiding over-messaging.

Avoid Spammy Messaging And Opt-Ins

Avoid using spammy messaging and opt-ins, which can damage your brand reputation and lead to compliance issues. With Plexins, it’s important to ensure compliance with regulations and to provide opt-ins that are clear and transparent.

Don’t Ignore The Importance Of Compliance With Regulations

Compliance with regulations such as GDPR and TCPA is essential for protecting your customers’ data privacy and avoiding legal issues. With Plexins, it’s important to ensure compliance with these regulations and to keep up-to-date with any changes.

Don’t Neglect Data Privacy And Security

Data privacy and security are essential for building trust with your audience. With Plexins, it’s important to ensure that customer data is collected and stored securely, and that privacy policies are clearly communicated.

Tips and Tricks for Effective Use of Plexins Automated Marketing Features

Utilize Mass Texting For Urgent Updates Or Promotions

Mass texting is a great way to reach your audience quickly and efficiently. With Plexins, you can easily send bulk texts to everyone on your contact list at the same time.

Make Use Of Autoresponders To Keep Your Audience Engaged and active

Autoresponders are a powerful tool in automated marketing, and they can be used to keep your audience engaged and active. These are messages that are automatically sent to your subscribers in response to a specific trigger. For instance, you can set up an autoresponder to be sent to new subscribers welcoming them to your brand or thanking them for making a purchase.

Plexins makes it easy to set up and customize your autoresponders, and you can create different messages for different triggers. You can use autoresponders to keep your audience engaged and informed, by providing them with relevant information, updates, and offers. This will help to build trust and loyalty among your subscribers and encourage them to take action.

Create Effective Email Campaigns With Plexins

Email marketing is an essential part of any automated marketing strategy, and Plexins makes it easy to create beautiful, personalized email campaigns that drive results. With it, you can create professional campaigns in minutes, without needing to know how to code or do tedious editing.

To create effective email campaigns, it’s important to segment your audience and personalize your messages. You can use data-rich segmentation to target your messages based on your subscribers’ product preferences, shopping behaviour, and customer attributes. This will help you to send more relevant messages that resonate with your audience.

You should also make sure that your emails are mobile-friendly, have a clear call-to-action, and are optimized for deliverability. Plexins provides you with all the tools you need to create effective email campaigns, including customizable templates, drag-and-drop editors, and real-time analytics.

Collect Customer Data Through Pop-Up Forms And Link Tracking

To create personalized and relevant messages, you need to collect customer data. Plexins provides several tools to help you do this, including pop-up forms and link tracking. Pop-up forms allow you to gather customer information right from your website, while link tracking lets you track who’s clicking your links and adjust your messages accordingly.

By collecting customer data, you can segment your audience and send more relevant messages. You can also use this data to create more targeted campaigns and improve your overall marketing strategy.

Use SMS Keywords For Easy Opt-Ins And Tracking

SMS keywords are one of the quickest and easiest ways to collect phone numbers and grow your subscriber list. With Plexins, you can create an unlimited number of SMS-to-join keywords to share across all your marketing channels. You can use keywords to track opt-ins and revenue generated from different marketing channels or campaigns.

SMS keywords are easy to promote, and you can use them in your social media posts, email signatures, website copy, and other marketing materials. This makes it easy for your audience to opt-in to your SMS campaigns and for you to track the success of your campaigns.

Import Your Contacts For Personalized Messaging

If you already have a list of contacts, you can easily import them into Plexins. You can include additional fields like email, name, and notes to use for personalized messages. This makes it easy to send relevant messages to your audience, and it can improve the overall effectiveness of your campaigns.

Use Recurring Campaigns For Regular Communication

Recurring campaigns are a great way to communicate with your audience on a regular basis. With Plexins, you can write, customize, and schedule a recurring text message to send on a daily, weekly, or monthly basis for any length of time you need. This can be a powerful tool for building trust and loyalty among your subscribers and keeping your brand top-of-mind.


Automated marketing with Plexins is an effective way for Shopify brands to increase revenue, improve customer retention, and build strong relationships with their audience. By utilizing features like segmentation, personalization, triggers, and A/B testing, brands can create targeted, timely, and relevant campaigns that drive results. 

It’s important to follow the dos and don’ts of automated marketing to ensure compliance and data privacy, and avoid spammy messaging. Tips and tricks like using mass texting, autoresponders, email campaigns, data collection, and recurring campaigns can also enhance the effectiveness of your automated marketing strategy. 

With Plexins, Shopify brands have a powerful SMS and email marketing platform at their disposal to build their lists, increase store revenue, and improve customer retention. By implementing these strategies, brands can take their marketing efforts to the next level and achieve their business goals.

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