In response to the growing need for communication and the widespread availability of the internet, messaging apps emerged as a convenient solution. Initially perceived as novel, people quickly adapted to them, integrating them into their daily communication routines. However, a recent trend towards multifunctional applications—ecosystems and super-apps—is gradually overshadowing conventional messengers designed solely for messaging and calls.
Let’s delve into the reasons behind the shift in preference towards next-generation applications, leaving traditional messengers in the past:
- Limited functionality of messengers.
Users no longer find it sensible to download an app and register just to send messages. This seems like an inefficient use of time and screen space on smartphones. Traditional messengers struggle to retain user attention due to their lack of services and perceived obsolescence.
- Messengers fall short compared to large multifunctional apps.
The limitations of messengers become evident when compared to their multifunctional counterparts. In ecosystems where users can communicate, hold conferences, read news, and perform numerous other useful actions, there’s little incentive to return to the simplified format of traditional messengers.
- Traditional messengers are inconvenient for business purposes.
Currently, many companies and entrepreneurs rely on communication apps to address their business needs. Regular messengers offer minimal additional features and come with numerous constraints. Consequently, users turn to services with extensive capabilities, such as various super-apps, to tackle their business tasks. These platforms allow for sending large files, conducting online meetings, establishing thematic spaces, monetizing blogs, and even engaging in e-commerce. This optimization proves to be cost-effective and time-efficient, making it highly sought after among users.
Discussing this trend with IT developers, Vage Zakaryan, Head of Development at Gem Space superapp, sees it as a logical outcome of technological development: “Everything is interconnected, and trends in adjacent industries influence each other. For instance, the advancement of gadgets and their capabilities encourages software developers to create more complex products. Users are also becoming more demanding, expecting multiple convenient services within one app.”
Zakaryan adds that Gem Space initially focused on user needs, consistently introducing new services. Eventually, their app evolved from a messenger to a superapp, becoming an ecosystem with diverse communication features, free video conferences, and a blog platform.
His counterpart, founder and CEO at “IT Dreamland,” John Trandly, views this as a normal shift in communication concepts, emphasizing that familiar formats have always given way to new ones: “We no longer remember a time without messengers when calls and SMS were the norm. Before that, we only had landline phones. Now, we’re entering an era of complex multifunctional apps because users want everything at once. However, another technological wave will follow, leaving behind today’s familiar services.”
For smartphone users and gadget enthusiasts, remaining informed about the latest innovations is crucial. This proactive approach not only facilitates adaptation to new technologies but also ensures they stay in sync with friends and acquaintances, making it easier to explore and appreciate the numerous benefits these advancements bring.making it easier to explore and appreciate the numerous benefits these advancements bring.