Digital Marketing

The Contractor’s Guide To Search Engine Ads

If a construction company is looking forward to getting started with securing a top position on Search Engine result pages, this article has got the needs covered. Most contractors may not know about marketing their business online, so they may need guidance. 

 Many things go into setting a solid online presence for any business. First, a company needs an attractive website that lists all the services offered and displays some of their past work. Then some social media channels need to keep the audience engaged by posting regularly. 

Want to know a secret? Search engine ads can help achieve goals just by doing the basics. It will make a brand stand out and help attract more work for a business to grow. For example, Google ads for construction companies can help them get more clients and increase brand identity when done right. Without further ado, here’s a quick dive into a construction company’s fundamentals of search engine Ads. 

Getting Started With Search Engine Ads

 A Search engine ad account is needed to start publishing ads on the search engine result pages. After setting up an ad account with all required and relevant information, it is critical to understand the steps to get started. 

  • Key Phrases and Keywords: 

The first step is to pick keywords related to the construction business. It is recommended that one should choose keywords related to their business and the ones they think users will use when searching for a type of business they run. For instance, if a company is into taking painting contracts, the best keywords would be painting contractors, residential painting contractors, commercial space painting contractors, etc. 

Also, the more targeted, relevant, and the number of keywords picked, the better the results and performance will be. 

  • Targets and Bids: 

Search engine Ads offer several ways to provide ads to their users. The contractors are also offered all of them to leverage the benefits. For example, by segregating the potential audience, Google ads for construction companies will help them target the right set of potential customers with their ads. Based on the location of their business, they should target their end-users. 

Also, It would be advisable to set bids wisely. A bid refers to the maximum amount a construction company will pay for its ad. The cost of advertising varies according to various parameters. The more targeted keywords used in an ad, the more should be the bid amount. 

  • Quality Score: 

Another critical factor that makes an ad appear first in search results is the quality score. A search engine measures an ad’s quality score based on the website’s relevance with the keywords a business is bidding on and ads. The more relevancy found between different components, the higher will be the quality score. 

Quality score, along with the bid placed on an ad, helps determine the position of an advertisement on the search engine. 

  • Budget: 

Contractors need not worry about spending on search engine marketing. The platform gives a lot of control to the publishers within the search engine ads. Businesses should start small and see how the ads perform, and then they can ramp up the budget based on their observations and needs. 

The Bottom Line

Now that the basics are already discussed, for a construction company to get started with search engine ads, they can create an account and go ahead. If required, you can seek professional help from the experts to make the most of their budget. Though the services will be chargeable, the expertise and assistance will be valuable. 


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