The YEEZY sneakers, which were created by Kanye West and are named after the musician, is well-known across the world for being at the forefront of fashion. The rapper and businessman went on to become a ground-breaking fashion designer and one of the most important figures of the contemporary era.
With lyrics from his album such, “I don’t understand why I need a stylist / When I buy so much I can speak Italian,” he had previously continuously boasted about not requiring a stylist. – 2007 Champion Kanye has consistently defied expectations and strived to go outside of whatever boxes that others had placed him in while also establishing worldwide trends.
When he worked with Bape to create their Bapesta shoe in 2007, he made his debut in the sneaker business. This marked the beginning of a long and fruitful career that wasn’t without its share of challenges.
In Kanye’s words, Guiseppe Zanotti’s factory in San Mauro Pascoli, Italy, taught and mentored him in the craft of shoemaking. Kanye learned how to create everything from boots to snakeskin bags from Zanotti.
Adidas x Nike
The Air Yeezy 1 was the result of Kanye’s partnership with Nike and debuted in April 2009. Three color options—grey, black, and tan—were offered. They went on sale for $215 and were completely sold out. Soon after, Kanye’s collaboration with Louis Vuitton was released, further establishing him in the fashion business.
After the infamous Taylor Swift VMAs fiasco, Kanye traveled to Italy with his buddy Virgil Abloh, who is now the CEO and founder of Off-White and the artistic director of menswear at Louis Vuitton. Kanye was interning at Fendi at the time. Even if this internship allegedly didn’t go well, Kanye’s reputation in fashion gained another point thanks to it.
The Air Yeezy 2 then debuted in 2012. Platinum and Black Solar Red were the two distinct colorways that were offered. There were allegedly just 1,500 pairs of these $250 shoes ever produced. Both designers and users were quite pleased with this version. Before this, Kanye has worn them during live concerts and generated a tonne of buzz. On Kanye’s now-defunct website, fans could post images of themselves wearing their Air quality YEEZY sneakers.
Yeezy vs. Nike Conflict
The Nike Air Yeezy was a hit; it often sold out right away and developed into a highly sought-after line. However, Kanye’s relationship with Nike swiftly worsened because he believed he was due far more than what the company was offering. For each pair of shoes sold, Nike had not paid royalties, and there were no firm plans in place for the future of his deal with Nike about release dates. The Air Yeezy 2 Red October release date was a specific area of dispute between the artist and Nike.
Adidas by Yeezy
Thus, the Yeezy era at Nike was finished. The cooperation between Kanye West and Adidas was revealed in late 2013. The YEEZY sneakers line only became more well-known as a result of the switch from the swoosh to the three stripes.
The Air Yeezy 2 Red October, which Nike abruptly unveiled in 2014, marked the end of the Air Yeezy line. Re-sales of The Red Octobers have recently exceeded £8,000, making them a highly sought-after pair of shoes.
The excitement around the Adidas Yeezy Boost 750s was legendary. Kanye expertly had the sneaker community screaming for the release with sneak glances from passengers behind him on commercial flights and Kanye casually wearing his unreleased shoes to high-profile events.
The Yeezy Boost 750 launched in February 2015 and was quickly sold out. The distinctive suede grey-white high-tops had a limited run, but Kanye promised to make enough Yeezys available for everyone to buy a pair. They were made available in several colorways between June 2016 and December 2015.
The 350 V2 Yeezy
The Yeezy Boost 350, the most notorious model in Kanye West’s line of Yeezy Boost sneakers, went on sale for $200 in June 2015. The “Turtle Dove” opened the way for a line of sneakers that would rule global sneaker sales. In August 2015, the “Pirate Black” Yeezy Boost 350 became available. In “Moonrock” in November 2015 and “Oxford Tan” in December of that same year, the 350s were made available.
The quality YEEZY sneakers 350 received the 2015 Footwear News Annual Achievement Awards for Shoe of the Year. Click here for more info: