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The Complete Guide To Digital Asset Management

Digital Asset Managementa

In the last few years, there has been a growing focus on how digital media is used within the workplace and how it is distributed, stored and accessed in both real time and in the future. Now, a host of teams are expected to create and maintain all kinds of content and as a result, reliable management systems are more in-demand than ever before. Digital asset management (DAM) is a breakout solution hitting the market to address the issues posed by this increase in data.

What is digital asset management?

Digital asset management is typically a type of software that takes on the role of data organising, filtering, compiling, sourcing and accessing digital media and content. The most basic systems will offer the simplest solutions, whereas more advanced software will have a host of attractive features. This means that you can very much select the right DAM protocol for your business needs, with little fuss and for maximum advantage.

What are the benefits of digital asset management?

One of the biggest benefits of DAM software is that it gives individuals the ability to access an array of files without having to chase up peers or wait around to see if content has been shared (individuals will even have the option to instigate prompts to ensure content gets uploaded on time). In many ways, digital asset management can pose money-saving potential, as it automates workflows and gets the job done with little manual input. This means that budgeting can be improved and better content marketing plans can be put in place for long-term gains. The extra cash and time afforded by this type of software means that businesses can focus their time and energy elsewhere for even better results.

What can digital asset management systems provide for SMEs & large enterprises?

A fantastic feature of digital asset management is that it has a host of applications across businesses of all sizes, no matter how long they have been in operation. Having said this, here are the top ones that SMES companies and large enterprises can expect:

Brand protection

When it comes to updating your brand and moving into newer markets, it can be extremely important to ensure that you maintain a cohesive presence across all of your marketing channels. DAM systems will ensure that all of the content needed when making the switch will be simple to find and implement in just a few clicks. There will be the additional security of content deadlines being met, while keeping all old branding in one place, should you need it.

Make digital content accessible

As the traditional workforce is no longer limited to local employees, global workers will need to be able to provide unparalleled levels of accessibility. The right software will allow larger companies to share all kinds of content anytime, anywhere. Not only will teams be able to sort and store content, but also tag peers who may need access to it and share the assets with the right people.

What organisations will benefit from DAM systems the most?

While many industries can benefit from digital asset management systems, the ones that can benefit the most are as follows:

  • Retail and eCommerce
  • Manufacturing
  • Healthcare and Education
  • Government Agencies
  • Engineering
  • Construction
  • Architecture

How to choose the right DAM software

The best way to select the most worthwhile digital asset management software will be to determine your business’s specific needs and search for the provider that aligns best with them. Hylands Dam Software has all of the features and capabilities that you’d expect from expert services, all while providing installation and ongoing support for a myriad of needs.

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