If you have a business to run, it needs to have a website. But not just any website will suffice to give your results. SEO is the new medicine for websites, mobile applications, and any other virtual platforms to ignite the right connection with your clients or customer base in a monitored, planned, and analytical manner. SEO means Search Engine Optimization and this is a process by which every section of content, design, and code is broken down to be rightly infused with keywords. Now, keywords are small phrases, words, and long-tail keywords that reflect the most searched items on the internet. If we include these terms or words in our content, there are higher chances of benign noticed as Rank Worthy in the Google Algorithm.
Now, if you are a newcomer to the website field, welcome aboard. You must have taken a new domain, hosted the website, got a URL of your liking, and what next? Now, you need to set up the website with the right SEO content so that traffic can be generated, Only if you are ranked on the first page of the Google searches, people can click on your website. That leads to more traffic, more website visits, more inquiries, more sales leads, and finally a boost in your online income flow. Does this process look good to you? Well, that does not happen with a click on a button, but you need to curate your website content based on various factors.
We have covered those factors for you in detail. All you need to do is sit with your developers and content marketers to build an SEO-friendly website or mobile app that generates traffic seamlessly. Come along as we take you through each of the SEO factors that build traffic to a website. Begin your SEO process with us, bookmark the page and follow this on the go.
Key SEO Factors That Generate Traffic for a New Domain
A. On-site SEO optimization
Just to give you a tip from the start – never add too much SEO to the website content or website design flow. It spoils the impact and looks like spam in the Google algorithm, You certainly do not want that!
On-site SEO optimization is a process where you need to optimally add keywords to every page. It should be relevant, and applicable to the content that is already placed. Plus, you don’t need a high level of English here, as the google searches are pretty simple. For instance, people could check for the best digital marketing company near me. So, if you explain the location you cater to as a digital marketer, that would bring in results.
The next question is where can you place the keywords within the website? So, the below list is all about this:
Meta Tag Description
This is a short description of what that particular page deals with. If you have a landing page, then add the keyword that would lead to your targeted service. The keyword should be based on the searches done for that service. This content description will help filter and place your website at the top of the search rankings.
Title Tag Inclusion
This means the title of the webpage. It should have a keyword that explains to the search engines about your expertise, service, products, etc. The title tag should ideally be about 60- 70 characters specifying the company brand name and one important keyword. Do not place this title tag for any page title, as the search crawlers will be misguided.
Your page will have a title, but there will be many other important points to be covered within the same page. This is why you should use H1, H2, H3, H4, and so on, to stress the importance of each point. It gives you an added advantage to add the keywords in each header too.
Image Title and Description
Today’s content is a mixed bag of images, literature, videos, infographics, and so on. It helps to rank the website based on various searches like the Google Image search, Google video search, etc. In order to be ranked, each video or image on your website will have to give a keyword-based title and a short description. Make sure it is connected with the content on the page. That will optimize the chances of search engines finding the website from the keywords placed in them. They are also called Alt Tags and Alt Descriptions or Alt Text. If you have inserted pictures, make sure to add in Alt Tags as that is part of Image SEO.
Make certain text bold
It is a good habit to make certain text bold to indicate that it needs the reader’s attention. In Google, also such bok keywords have a better chance to get ranked in the searches, Here, we do not need to place the exact keyword, but something similar. The AI technology will pick similar words and help to crawl the content to the search rankings.
Internal Linking onsite
Often people do not know that we need to write proper content, add keywords, and also add the right links. This does not mean the website links from external pages, but the ones right inside. For instance, if you are having a website development company, you can add a link to the
portfolio or the technologies that you have displayed on the website.
B. Quality Content
If you need to be a part of the trending searches, you need a quality content strategy. Some of the factors that should be noted for this are as follows:
Today there are plenty of websites that give information. So, how would you make a difference? Well, give something more authentic to your target audience. Research, check journals, and take studies to give them a better picture of the topic you share.
In the past, you could write short pieces of content and get ranked on Google. Today, you need anything above 1000 words to fall under the category of knowledge-based content. But this does not mean you simply fill the content with irrelevant words, repetitive introductions, and unrelated examples. Make sense and have a flow in your content.
For every 100 words, it is good to place a single keyword or a phrase. Too much SEO holds a negative effect on your digital marketing, as the Google algorithm considers that as keyword stuffing and will not rank it.
Known better as Search Engine Results Pages and this is a technique whereby the content is optimized with SEO to get ranked. Every search made by a user is considered new by Google. Then its crawlers track out all the web pages that match the searches. So if you have added the search phrases as your keyword, they will appear as the Search engine results. To beat the competition, you need to place keywords correctly so that the SERP responds to your techniques.
Types of content
You can write in many formats like Articles, research posts, business blogs, infographics, videos, and images, and just make sure they are interesting. Also, go for the more research-oriented options like How Tutorials, Elaborate guides, ebooks, and podcasts. People love variety, so display content creatively. In this way you’ll be able to push your content outside your company using the social advertising strategy, in this, it will be possible to convert more traffic for example from Facebook, that’s why it’s important to know how to receive Facebook Leads email notifications.
Link-worthy, attractive content
Only attractive and useful content will be shared, saved, and bookmarked by users. So, create content that is keyword rich and useful to the user. Indirectly, with the help of SEO, you can cover a large audience.
Use Google Analytics to check your Domain score, the domains that refer to you as a word of expertise, and the number of backlinks achieved from various external websites and social media platforms.
Update and organize content
If you have content that has been prepared a long time back, make sure that your new domain has the latest content. The needs, searches, and trends will change every day, so keep your website up to date with new content.
C. Website structure
Structuring the website design flow is the next thought of concern. Even if you write great content, and place your images and videos, it may not yield traffic. Do you know why? This is because you need an SEO-friendly website structure to experience. People should not feel lost within a webpage and figure out how to go back. That could result in a negative review and a bounce back. That is not what your website goals are.
So, here are a few factors that aid SEO building in the website structure:
You need a special URL link for each content piece created. For instance, if you have multiple services, it is better to create separate URLs for each. This URL should be keyword centric so that it will crawl and be easily indexed.
Search engine effective URL
Place your pathname, query string, and filename clear, and concise, so that Google knows how you have structured the site architecture. If it is user-friendly, the browser will know how to get to the page easily.
Navigation site flow design
Every website will have a home page. You need to make sure that the entire navigation should be properly linked to the website. Only if you have properly routed each page that focuses on some informative content, services, and products, and users will know how to use the website. For this, place the keywords in the right structure, so that people are guided virtually.
Breadcrumb structures data lists
Build your pages in the right structure. Breadcrumbs are small internal URLs or action touchpoints where users can click and move to the next page without any confusion. This improves the user experience, increases the time spent on the website, and thereby reflects positively on Google Analytics. So, arrange your breadcrumbs specifically, keep the site flow natural and check them too.
Easy Text Links
Yes, when you palace your breadcrumbs, do not exaggerate with complicated jargon. At the end of the day, your text should communicate well. So, if your text links are not giving the results, you may need to rework them by using simple text, that people can follow and navigate accordingly.
Specify 404 pages
There are situations where some pages are broken. For this, instead of leaving your viewers clueless, give them a 404 page and help them get back to the previous page. This keeps people on track and elevates the user experience. That is a part of the SEO effectiveness of any new domain.
Amplify user experience with optimization content
We need to stress this fact again. While SEO keywords are essential, don’t forget the effectiveness of the UX design in your SEO work. Place the right CTA buttons to build a proper user experience.
Dynamic mobile-friendly web pages and links
Building a domain that is responsive to multi-platforms is the next essential here. This has a huge effect on the search results, as Google loves to project websites that can be easily accessed via any device.
Site Console Effectiveness
The website should be submitted to the Google Search Console so that you can monitor the performance, site issues, Google alerts, traffic, and other critical factors in this website.
D. Off-site Optimization
The last segment of how you should be building an SEO-perfect domain ends with Offsite optimization. This includes a lot of crucial factors that add the final finish to the SEO quality of your domain,
Try to increase your website domain rating, as Google and other search engines consider such websites as authoritative and will aid in ranking them higher. For this, build goos, informative, content that keeps viewers coming for more.
Build links in the external websites that have a higher domain rating, as this has a wave effect on your website also. The higher the rating, your value invariably rises.
Go for White Hat Linking
White as the color suggests is all about goodness. So, if you build links on external websites, choose good websites. For this, you can get guidance from various white hat experts.
Avoid Black Hat Linking
Black means negative and not good for the website. So if you want to link, do not select underrated websites that will have an ill effect on your website.
Sometimes, when your content has been liked by someone, they may add your website links to their own content as an added strength to their concept. This is considered organic as you have asked for it and is highly valued and authentic. If your website has link-worthy content, other website owners and digital marketers will love to associate with you.
Your expertise needs to find its space on other websites too. For this, do guest blogging, This means you can sell or offer to write blogs on other high-rated websites. If they serve a large audience, you increase your chances of building your website audience.
Promote your content/ Business
SEO means finding a way to help your website gets searched and ranked more often. So, promote and let the world know about you. That means you need to voice your opinions, and share your website links on social media pages and communities that search for your expertise. Or have affiliates share links for you as a way to promote your business to possibly new demographics and people you might not otherwise reach.
By now you would have got a fair idea of how SEO plays an important role in every new domain, It is time to embark on your SEO journey to build more leads, and secure your profit margins in the most authentic way of digital marketing.