With the rise of the digital age, influencer marketing has taken the retail industry by storm. Today, influencers are gatekeepers to curating culture for Millennials and Generation Z. And as these generations have now grown used to an oversaturation of social media and influencer marketing, they’re often inundated with endless new influencer faces. With so many influencers coming across one’s explore page, it’s difficult to know which ones provide the best quality content. Out of Los Angeles comes an up-and-coming influencer whose content has been recognized for its authenticity and commitment to sharing positivity, meet Kaye Bassey.
Born in Canada and later growing up in various parts of Europe to a Nigerian family, Kaye’s identity alone is relatable and applicable to so many demographics. With an ethnically diverse background and a knack for fashion and beauty, Kaye’s brand has skyrocketed with new and consistent engagement for the last six years. Though she initially began blogging as a hobby to creatively express herself, Kaye has since grown her brand into a full-time career where she has managed to earn opportunities to work with nameworthy brands like Nordstrom, Pantene, Sephora, Net-A-Porter, Revolve, Thierry Mugler and more. Her versatility as an influencer coupled with her knack for fashion, beauty, lifestyle tips and more have managed to yield more than 157K followers on Instagram and more than 139K followers on TikTok.
But what exactly is it that makes Kaye’s content so engaging? While her fashion sense is undeniable, over the last 12 months, in light of the global pandemic, Kaye has been eager to share routines and self-care focused content in order to offer followers a little bit of stress relief. With so much tension between covid concerns on top of political disarray, the rising influencer has taken the opportunity to share inspiring content that she hopes will encourage her followers to live a positive and authentic life.
Just as she has done since her start in the blogging industry in 2014, Kaye continues to create and share content that is relatable, authentic and keen on encouraging others to live life to the fullest and to not be afraid of creating the life they want.
To learn more about Kaye Bassey, follow her on Instagram.