Digital Marketing

The 11 Best Ways to Drive More Readers to Your Blog 2023

Many content creators are looking for the best ways to attract more readers to their blogs. But before you spend time and money on marketing strategies that might not work, it’s important to take a look at what you can do right now to keep the interest of people coming to your blog and accept guest posts.

We know how frustrating it can be to not get enough readers, despite sharing quality content. This can even lead many people to give up. However, we are here to help you.

The first thing to understand is that increasing the number of readers on our blog can take some time. According to studies carried out, 95% of web pages fail to reach the top 10 of Google search engines the same year they were created. For the other 5% that finally make it to the top 10, it takes 2-6 months.

So, if we work with the right strategies and almost reach 6 months of creating our blog, maybe all you have to do is wait to see the results. We invite you to continue reading to learn the best ways to attract more readers to your blog and practical strategies to keep your readers’ attention on your content.

How long can it take a blog to generate income?

In my experience to start generating income with a blog, it takes about 6 to 12 months. But this also depends a lot on the time and effort you put into your project. The more committed you are to creating, researching, and promoting your blog, the faster your first income will probably start coming in.

There are several ways that a blog can help you generate income, such as affiliate marketing, Google Adsense, and even offering subscriptions.

The most popular option is through Google Adsense but it can take some time as your blog must meet all Google regulations to approve your website. Affiliate marketing, on the other hand, begins to generate income when your readers make purchases through an affiliate link. Therefore, we cannot give you an exact date for when you may start to see the fruits of your labor.

10 Best Ways To Drive More Readers To Your Blog

Here are 10 proven ways to drive more readers to your blog. These forms will definitely get you more attention in every article you post. Then let’s get started

Use keyword research to identify good topics

The first step to attracting more people to your blog is by writing about topics that people are already interested in. This can be done through keyword research, which is the process of identifying relevant keywords that people use in search engines in order to find an answer to their questions.

The best way to find relevant keywords is by using a keyword research tool, in our case we recommend, which allows you to enter up to five seed keywords at a time on their platform. The tool will then provide you with data about how often those keywords are used in search engines, along with relevant information to improve our blog’s rankings, such as the level of competition and suggested AdWords bids.

This will also help us identify good ideas for new blog posts, in order to attract more readers from search engines. For example, if we see that a particular keyword is being searched thousands of times each month, and has a medium level of competition, rest assured that topic is worth writing about, as people are actively searching for information on that topic. Keyword.

Once you have selected the keywords of your preference, begin to build a base of posts for your blog, it is also important to incorporate these keywords into the content of your article to increase website traffic.

Write a catchy title

After selecting your keywords, the next step is to add them to posts. So keep in mind that the first thing blog readers see about your post is the title.

Therefore, your headline should be catchy enough to pique the reader’s interest and encourage them to read the entire article. Here are some tips you can implement to create an attractive headline.

  • Indicate the solution to the problem that your article has through its title.
  • If you are writing a guide, consider including words like “How To”, “Step By Step Guide”, etc.
  • Include numbers. For example, 5 ways to…, 6 ways to…, etc.
  • The title should not be too long.
  • Make it catchy, not clickbait. Writing a clickbait headline can result in losing readers to your blog.

Create more scannable content

Today, most readers are not in the habit of reading word for word. They simply scan the posts by reading the titles and some of the text. That’s why you need to make sure your post’s title, headings, and subheadings are easily identifiable. You can keep different font tones and sizes for headings, subheadings, and titles.

Another way to make your article scannable is by using bulleted or numbered lists. These features are easier to notice and read than paragraphs.

Always keep your paragraphs and sentences short. A paragraph cannot exceed six lines in your post. Be sure to highlight the essential points this will help you to differentiate it from the general content. Add supporting images in relation to the topic you are touching on to keep your blog readers interested.

Include outbound links in your posts

Google likes content creators to add internal links to their content. Internal links take blog readers from one page to another without leaving your website, where they can find relevant information on the topic they are viewing.

Rest assured, readers, appreciate being able to find all the information they are looking for in one place. So make sure that the links you include convey information related to the subject of your post.

Adding external links is also an important factor that can help us attract new readers to our blog. For example, by including a link to an external site. The administrator of that website might notice that we linked our publication to their website via a link, and as a thank you they might add a link back to our website.

Upload content consistently without losing quality

Google and other search engines value websites that are constantly uploading new content. This will help you boost your website SEO naturally. So that Google continues to see us with good eyes always, it is important to update your blog at least twice a week.

Allow guest posts on your blog

Guest posting on your blog is a beneficial practice for both your blog and the guest contributor. In this way, your website will have more content thanks to the articles added by the guests. And the collaborator will have the opportunity to promote their publication in their networks.

Include audiovisual content in your publications

Do not limit yourself only to written content, support your publication with audiovisual content. Today’s online environment offers many tools for online publishers. You can create, publish and share content in the form of podcasts, videos, infographics, and reports.

It all depends on the topic of your blog and the ability you have to make this type of audiovisual content. At first, you can try to mix things up a bit. If you publish an article, add an attractive infographic to make it more attractive.

If you want to present a long post, deliver it in different forms so that each user can decide how to get familiar with it. Some people like to read, while others prefer to listen while driving or riding in a car. That’s where podcasts come in and save the day.

Promote your posts on social media

After publishing an article on your blog, a great way to attract readers is to promote them on social media. In this section, we will share two promotion methods: one paid and the other free.

First, study your target audience and determine the social media platforms you will use. For example, if your website is focused more on the female audience, you can run ads on Pinterest. According to studies, 76% of Pinterest users are women.

Many social media platforms allow you to select your target audience based on gender, age, location, interests, job titles, etc. So make sure you’re targeting the right audience to get a return on your ad spend.

The free way to drive more readers to your blog is by adding social sharing buttons to your posts. This will allow users who enjoy your articles to easily share them with others.

Provide the best user experience for your website visitors

A bad user experience can affect the traffic of your website. Here are some features you can include on your website to create a great user-friendly experience for your readers.

  • Categorize your posts so your audience can easily find your posts.
  • Enable comments to encourage your readers to leave their thoughts on your articles.
  • It’s time to include AMP technology in your blog. This will load certain pages faster on mobile devices.
  • Make sure your text is readable on all devices by using the correct contrast of text and background color, and by keeping the font and size appropriate.

Allow email subscription

At this point, we will have a good number of new readers for our blog. They are always waiting for new posts, but among all their daily activities, they may forget to check our blog for news. That’s when a blog email subscription comes into play. It’s a way of reminding our readers that we’re adding new content that they might love.

Provide some incentives to your readers

Giving something back is a way of appreciating the time your blog readers spend encouraging you to keep uploading content. An incentive does not have to be something too expensive. For example, you can give away a free e-book or gift card to your most loyal subscribers. Or you can have a raffle on special occasions, for example, when you manage to reach a goal.

final thoughts

As you can see, there are many ways to attract and retain readers for your blog. Of course, you don’t have to apply everything reviewed on the blog immediately. Try different ideas and stick with the ones that work best. We sincerely encourage you to try embedding social media buttons in your posts. This technique works brilliantly in the publishing sector.

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