A well-designed website is an essential tool for any small business. It’s an imperative tool to look reputable, attract customers, and drive growth. Whether you’re a local photographer, a consulting firm, or a cake baker, having a user-friendly website gives you credibility. If you’re beginning to delve into the beautiful world of the web, read on for ten essential website features every small business needs.
One: A Clear and Compelling Homepage
Think of your homepage as your digital storefront. It should be attractive, but most importantly, provide visitors with a clear overview of who you are and what you do. Engaging visuals and concise yet creative copy will lead users through your website.
Two: Simple User-Friendly Navigation
When visitors come to your website, it’s important they can find what they’re looking for quickly. Organize your content logically and use descriptive labels to help users navigate your website effortlessly. Include a menu bar with links to key pages such as About Us, Services, Products, and Contact.
Three: Mobile Viewing
These days, the number of people viewing websites on a phone or tablet continues to increase, which is why your website must be mobile-responsive. A responsive design enhances usability and improves search engine rankings.
Four: Contact Information
If you’re selling a service or product, your customers must be able to contact you. Ensure your website makes this easy by prominently displaying your contact information. It would be best if you aimed to provide multiple contact options, as this improves accessibility.
Five: About Us Page
Having a page on your website that tells your story is essential. Share your company’s history, what makes you unique, and your values. An About Us page humanizes your brand and is perfect for connecting with your audience.
Six: Services Showcase Area
Your website’s main goal should be to showcase your products or services. So why not have a whole page dedicated to detailed descriptions, high-quality images of your products, and comprehensive pricing information? This page is all about showing your value.
Seven: Testimonials or Reviews
Featuring satisfied customers on your website is a quick way to build trust and credibility. Consider including customer testimonials, case studies, or client logos to showcase your success stories.
If you’ve never built a website before, opting for small business website packages is a good idea. They can aid you in every step, from the back-end development to showcasing your business and supporting your SEO and ad strategy.
Eight: Add a Blog or Resources Section
Establish authority in your industry by using your website to share valuable content. This can include helpful tips, industry insights and related news.
Nine: Social Media Integration
Ensure you consider your online reach by incorporating social media buttons or feeds on your website. This encourages visitors to connect with you on other platforms, too.
Ten: Don’t Forget a CTA!
Your call-to-action guides visitors toward taking the desired action on your website. The call to action could be to sign up for your newsletter, request a quote, or purchase. A strategically placed CTA prompts users to engage with your business how you want.