Teeth whitening strips are thin polyethylene strips that have a whitening gel coating on them. The whitening gel is usually hydrogen peroxide or carbamide peroxide, which is safe for enamel. There are a variety of commercially available teeth whitening strips that provide the desired results in three to seven days.
Teeth whitening strips are a popular alternative to whitening toothpaste because of their ease of use and low cost. Teeth whitening strips are expected to grow in popularity during the forecast period, owing to rising consumer demand for low-cost, quick-to-use products.
Market Trends for Teeth Whitening Strips
Teeth whitening strip sales are increasing as a result of rising dental hygiene awareness and a growing pool of urban consumers with self-grooming sentiments who are more aware of the importance of maintaining white teeth. While the oral care market offers a variety of teeth whitening options, a growing number of time-pressed consumers are looking for faster teeth whitening options.
Teeth whitening results can be achieved in as little as an hour or as long as seven days with a variety of products containing various concentrations of whitening gels. Teeth whitening strips, as opposed to expensive laser treatments and other whitening products, fit well into the demand trends of time-pressed consumers looking for convenient, easier, cost-effective, and quick results.
The DIY (Do-it-yourself) trend among consumers to whiten their teeth is helping to drive sales of teeth whitening strips, which are simple to use, available over-the-counter, and provide faster results. The sentiments associated with the effects of white teeth on overall individual personality encourage DIY efforts.
Market for Teeth Whitening Strips: A Competitive Analysis
Multiple over-the-counter teeth whitening strip offerings are eating into the market share of premium teeth whitening strip offerings in the teeth whitening strip market. Furthermore, the market for teeth whitening strips continues to see the introduction of innovative products in order to gain consumer traction.
Crest, a market leader in oral care, recently introduced a new Crest 3D White line of products, which includes toothpaste, toothbrushes, multi-care whitening rinse, and teeth whitening strips.