Introduction
Successful advertising in the crypto space demands an innovative marketing stack. Innovation is key.
The advertising techniques below are about precision: targeting not just for clicks, but for meaningful engagement and conversions (however you define them). Let’s see how you can enhance your growth metrics!
Your Audience Attributes
Probably you’ve heard or seen this many times before. For good reason! It’s the first step in creating your strategy.
Audience demographics matter – including interests and behaviors. Understanding these aspects helps tailor your message effectively.
Questions you should consider:
- demographics
What is the age range of the majority of my website visitors?
What geographical locations do my visitors come from?
- interests:
Are there specific crypto-related topics or products that my audience shows more interest in?
How do these interests align with the content and products I offer?
- behavioral patterns:
What are the most visited pages on my website by crypto enthusiasts?
How much time do users typically spend on my site, and which content keeps them engaged the longest?
What is the bounce rate on key pages, and what might be causing visitors to leave?
- devices:
Are most of my audience members accessing my content via mobile devices or desktop computers?
How does the device type affect the engagement and interaction with my content?
- user sources:
What are the primary channels through which visitors are finding my website (e.g., organic search, social media, direct)?
Which external sources or referrals are driving the most traffic to my site?
- conversions:
What percentage of visitors are taking desired actions (e.g., signing up for a newsletter, making a purchase)?
Which pages or content are most effective in driving conversions?
- user navigation:
What paths are users typically taking when navigating through my website?
Are there any common drop-off points in the navigation flow?
Tools:
Google Analytics, Glimpse, or Hotjar. They provide visual insights into user interactions. These tools highlight what users are drawn to on your site, helping refine your content strategy.
Also, regularly conduct surveys through platforms like SurveyMonkey. This keeps your strategies aligned with audience preferences.
Social media polls are quick and insightful tools for checking audience interest in real-time. Use these polls to test new ideas or gather opinions on crypto trends.
Content, content, content
Legend says that “Content is not king, it is the entire kingdom”! Think of creating a content plan with easy-to-understand guides, fun stories, and expert tips that help everyone get the hang of crypto.
Questions you should consider:
- audience interests:
What specific crypto topics are currently capturing my audience’s interest?
Are there particular aspects of crypto (like trading, investing, technology updates, market trends) that my audience seems more engaged with?
What types of content (educational articles, market analysis, how-to guides, news updates) do my audience members prefer?
- content relevance:
How well does my existing content align with the questions and concerns my audience has about crypto?
Which pieces of my content have received the most engagement (likes, shares, comments) and what can I learn from them?
What are the common questions or themes in the feedback and comments I receive from my audience?
- identifying opportunities:
Are there emerging trends or topics in the crypto world that I haven’t covered yet but my audience might be interested in?
What are the pain points or challenges my audience faces in understanding or engaging with crypto in general, and more specifically with my product?
How can I tailor my content to address these gaps and provide value to my audience?
- content format:
What formats (videos, podcasts, infographics, blog posts) does my audience engage with most?
Are there specific times or platforms where my content is more likely to reach and engage my audience?
Tools:
Ahrefs’ Keyword Generator (Content research);
Jasper, Wordtune (Content writing);
Grammarly, Hemingway App (Content editing);
Don’t forget about SEO! Here’s a 2-part guide making SEO seem like a breeze.
Looking for other tactics to get your message out there? Consider paid content, like press releases and sponsored articles. These tools are great especially when you’re launching something new or want to highlight key features of your product.
Press releases can quickly spread the news to a crypto audience, while sponsored articles let you dive deeper into your story, often on platforms that your audience already trusts and frequents.
Browse through hundreds of products on the DOT marketplace. You’ll find engaging content solutions for crypto and web founders and marketers, from press releases to sponsored articles, from banner ads to social media posts, from influencers to newsletter features.
Geo-targeting and A/B tests
Geo-targeting allows advertisers to tailor their content based on regional preferences, cultural nuances, and local market trends. A/B testing can then be employed to fine-tune this localized content.
Questions you should consider:
- geo-targeting:
Which geographical locations hold the most potential for my crypto product or service?
How do cultural, economic, and regulatory differences in these regions affect the interest and acceptance of cryptocurrency?
What local trends or events can I leverage to make my ads more relevant and engaging?
- A/B testing:
What elements of my ads (such as headlines, images, and call-to-actions) should I test to improve performance?
How long should I run my A/B tests to gather significant data without exhausting my budget?
What metrics (click-through rate, conversion rate, engagement rate) will I use to measure the success of each variant?
Tools:
Google Analytics, Optimizely, A/B Tasty.
Crypto Ad Networks
By joining a network, your ad could be featured on a variety of crypto news sites, blogs, and forums, ensuring visibility among a highly targeted audience.
Such networks often offer advanced targeting options, allowing you to refine your audience based on all the things we mentioned above (specific interests, behaviors, and demographics). This level of specificity is important in a market as niche and specialized as crypto, where generic advertising approaches are less likely to resonate with this audience.
Questions you should consider:
- audience relevance:
Does the network’s audience align with my target demographic?
Are the users of this network likely to be interested in my cryptocurrency product or service?
- network reach:
How extensive is the network’s reach?
What kind of exposure and visibility can I expect for my ads across different platforms and websites?
- ad format:
What types of ad formats does the network support?
Can I create ads in formats that best suit my content and marketing goals (e.g., banners, native ads, video ads)?
- advanced targeting options:
Is retargeting available? If so, does it rely on cookies? Is it cookie-free?
- cost structure:
What is the cost model of the network?
Is it based on cost per click (CPC), cost per impression (CPM), or another pricing structure?
How does this fit with my advertising budget?
- analytics:
What kind of analytics and performance tracking does the network offer? Can I easily measure the ROI of my ads and gain insights into audience engagement?
- customer support:
What level of customer support does the network provide? Is there assistance available for ad setup, optimization, and troubleshooting issues?
Tools:
DOT Ads: a crypto ad network with a Google Ads-like experience. They offer a self-serve ad platform that helps you manage your campaign, including targeting, budget, and creatives.
You can get your ads on top media sites such as Cryptopolitan, CryptoGlobe, Benzinga, and more.
With DOT Ads, you are in complete control over reach, budget, and spend, whilst gaining insights into the story behind every click with intuitive analytics. Get your ads in front of relevant crypto and Web3 audiences, effortlessly with features such as cookie-free interest targeting and AI-powered creative experiments.
DOT is trusted by hundreds of brands such as Koinly, Trezor, and Huobi. Create your account for free!
Wrapping up
Remember: the right strategy involves asking the right questions: Are you reaching the right audience? Is your content resonating? Are your ads hitting the mark?
With these techniques and tools, growing your community should be easier! What’s your first step?
