The Evolution: From Team 10 to MVPlat
Remember Team 10? Jake Paul’s original content collective was the talk of YouTube, famous for viral music videos, wild pranks, and a revolving door of influencer personalities. Fast forward to 2025, and Team 10 has undergone a major transformation. The group is now rebranded as MVPlat, and this isn’t just a name change—it’s a complete overhaul of purpose and strategy. MVPlat is stepping into the limelight with a new mission, teaming up with Jake Paul’s Most Valuable Promotions (MVP) to create a hybrid content house where influencer culture meets professional sports storytelling.
What Makes MVPlat Different?
So, what sets MVPlat apart from its predecessor and other influencer collectives? For starters, MVPlat isn’t just about churning out viral content for the sake of views. It’s designed as a media and production incubator, focusing on long-form documentaries, behind-the-scenes training camp diaries, live boxing tie-ins, and snackable short-form social content. All of this happens under one roof, with the content house doubling as both a residential hub and a state-of-the-art production facility in Los Angeles.
But here’s the real twist: MVPlat isn’t just for influencers. The project brings together athletes, entertainers, and digital creators in equal measure. Expect to see MVP fighters like Amanda Serrano and Savannah Marshall starring in lifestyle content and training footage, blurring the lines between sports and entertainment in a way that feels fresh and authentic1.
The Strategic Alliance: MVPlat Meets MVP
Jake Paul’s journey from YouTube star to professional boxer and promoter has been nothing short of remarkable. With over $100 million in pay-per-view revenue generated under the MVP banner, Paul knows a thing or two about building hype and drawing crowds. MVPlat is the next logical step in his evolution—a way to expand his media empire by merging the best of influencer culture with the high-stakes world of professional sports.
This partnership with MVP Promotions isn’t just about making cool videos. It’s about creating a sustainable business model. MVPlat plans to experiment with revenue streams beyond traditional ad shares, including subscription-based behind-the-scenes content, branded merchandise, digital fan clubs, and even NFT-based event access. The house will also serve as a talent pipeline, giving up-and-coming creators the chance to collaborate with athletes and gain exposure at major events.
Content That Packs a Punch
MVPlat is set to launch this summer, with early footage dropping alongside MVP’s next major boxing event in late July. A multi-part docuseries is already in post-production, chronicling the creative relaunch and featuring appearances from both legacy Team 10 members and MVP talent. This isn’t just a rehash of old ideas—it’s a bold attempt to capture the energy of live sports and the creativity of digital media, all in one package.
Why MVPlat Matters in Today’s Media Landscape
The rebranding of Team 10 as MVPlat reflects bigger trends in the influencer and sports entertainment industries. Brands and content collectives are moving toward professional management, brand equity, and cross-industry integration. Influencer marketing is evolving, with a greater emphasis on authenticity, community, and strategic partnerships. MVPlat is riding this wave, aiming to be more than just a content house—it wants to be a launchpad for talent and a hub for innovation.
Jake Paul and his team are betting that the future of entertainment lies at the intersection of sports and digital storytelling. With MVP’s track record of record-breaking events and a growing roster of elite athletes, MVPlat is positioned to become a major player in both the influencer and sports media spaces.
Conclusion
MVPlat is more than just a new name for an old crew. It’s a strategic reinvention that combines the best of influencer culture with the excitement of professional sports. By partnering with MVP Promotions, MVPlat is setting itself up as a powerhouse for both content creation and talent development. Whether it can recapture the viral magic of Team 10 or carve out an entirely new niche remains to be seen, but one thing’s for sure: MVPlat is a project to watch. If you’re interested in where sports, entertainment, and digital media are heading, keep your eyes on MVPlat—it’s about to make some serious noise.
