Business news

Tampon Market to Observe Significant Growth 2022-2030 | The Brainy Insights

The global tampon market is projected to reach USD 6.73 billion by 2028, at a CAGR of 5.36% from 2021 to 2028. This is attributed to the increasing awareness about menstrual hygiene and the fact that tampons are considered to be more hygienic than other sanitary products.

The rising number of women entering the workforce and the increasing disposable incomes of women are also driving the growth of the market. The availability of a wide variety of tampons, such as scented, organic, and others, is also driving the growth of the market.

Manufacturers are focusing on product innovation to gain a competitive edge in the market. For instance, companies are introducing products made of organic and natural materials, such as bamboo and cotton, which are more comfortable and skin-friendly. Companies are also introducing unique packaging styles to attract consumers.

Restraints of  the Global Tampon Market:

  1. Limited Awareness: Lack of awareness regarding the availability of tampons and their benefits is one of the major restraints of the global tampon market. This is because not many countries have the necessary infrastructure to promote and advertise tampons.
  2. High Cost: The cost of purchasing and maintaining tampons can be quite expensive. This could be due to the high cost of production or because of the taxes imposed on the products.
  3. Regulatory Restrictions: In some countries, there are restrictions on the sale and distribution of tampons. This could hamper the growth of the global tampon market.
  4. Cultural Taboos: In some countries, there are cultural taboos surrounding the use of tampons. This could limit the growth of the global tampon market.
  5. Environmental Concerns: The use of tampons can be damaging to the environment. This could be one of the major restraints of the global tampon market.

The market is segmented by type, material, and geography. By type, the market is segmented into regular, super, and super plus. By material, the market is segmented into cotton, rayon, and others. By geography, the market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

Some of the key players in the global tampon market include Procter & Gamble, Unicharm Corporation, Kimberly-Clark Corporation, Svenska Cellulosa AB (SCA), Corman S.p.A., and Kao Corporation.

Get a Sample Copy

To Top

Pin It on Pinterest

Share This